The Captain Sir Tom London Dry Gin is Charitable
Michael Hemsworth — November 27, 2020 — Marketing
References: otterbeckdistillery & foodbev
The Captain Sir Tom London Dry Gin has been unveiled by the Otterbeck Distillery as a new offering that aims to pay homage to the namesake veteran and also support his fundraising efforts.
The gin will see proceeds of every bottle sold going to The Captain Tom Foundation and is reported to feature aromatics inspired by the Yorkshire childhood garden of the former British Army officer Captain Sir Tom. This includes notes of rosemary and thyme, and is likely to be a must-have for cocktail enthusiasts looking to support a good cause as they mix up their favourite cocktails.
Co-Founder of Otterbeck Distillery Nicola Lampkin spoke on the new Captain Sir Tom London Dry Gin saying, "It is an amazing privilege to be working with Captain Sir Tom and his foundation which supports some incredible charities; we’re delighted to be able to do our bit to help support such worthwhile causes. Captain Sir Tom has captured the imagination of the world and we’re proud to have distilled a very special gin with a very special man.”
The gin will see proceeds of every bottle sold going to The Captain Tom Foundation and is reported to feature aromatics inspired by the Yorkshire childhood garden of the former British Army officer Captain Sir Tom. This includes notes of rosemary and thyme, and is likely to be a must-have for cocktail enthusiasts looking to support a good cause as they mix up their favourite cocktails.
Co-Founder of Otterbeck Distillery Nicola Lampkin spoke on the new Captain Sir Tom London Dry Gin saying, "It is an amazing privilege to be working with Captain Sir Tom and his foundation which supports some incredible charities; we’re delighted to be able to do our bit to help support such worthwhile causes. Captain Sir Tom has captured the imagination of the world and we’re proud to have distilled a very special gin with a very special man.”
Trend Themes
1. Charitable Alcohol - Alcoholic beverages that donate proceeds to charities or causes.
2. Celebrity-endorsed Spirits - Alcoholic beverages partnered with a celebrity or well-known figure.
3. Garden-inspired Spirits - Alcoholic beverages that feature botanicals inspired by gardens or nature.
Industry Implications
1. Alcohol - Alcoholic beverage producers can partner with charities or celebrities to create unique and socially-conscious products.
2. Charities - Charities can partner with alcohol companies to create a new fundraising avenue and increase awareness for their cause.
3. Hospitality - Bars and restaurants can attract socially-conscious consumers by offering charitable and celebrity-endorsed alcoholic beverages as part of their drink menu.
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