The Royal British Legion Poppy Gin will be Available Year-Round
Michael Hemsworth — November 14, 2020 — Marketing
References: britishlegion.org.uk & foodbev
The Royal British Legion Poppy Gin has been created by Burleighs Gin as a Remembrance Day-themed spirit that will help to support veterans year-round and offer consumers a high-quality product to enjoy. The gin will be available exclusively from The Royal British Legion's Poppy Shop at a price point of £34.99 and will see 100% of the profits donated to the charity. This will make the spirit a product consumers can feel good about, while the high-quality nature of the libation positions it as perfect for cocktails.
Master Distiller at Burleighs Gin Charlie Hendon spoke on the new The Royal British Legion Poppy Gin saying, "It’s an honor to create a gin to support all the fantastic veterans and the armed forces community we have in Britain. Whilst the Poppy Appeal is a long-standing and well-recognised campaign, with the current times we’re living in and the Covid-19 pandemic hindering fundraising efforts, we want to ensure funds are raised and this is the best way we know how.”
Master Distiller at Burleighs Gin Charlie Hendon spoke on the new The Royal British Legion Poppy Gin saying, "It’s an honor to create a gin to support all the fantastic veterans and the armed forces community we have in Britain. Whilst the Poppy Appeal is a long-standing and well-recognised campaign, with the current times we’re living in and the Covid-19 pandemic hindering fundraising efforts, we want to ensure funds are raised and this is the best way we know how.”
Trend Themes
1. Veteran-supporting Products - Creating products that support veterans and donate profits to charity can be a profitable opportunity for businesses, especially during times of hardship.
2. Charitable-themed Spirits - Producing limited-edition spirits that support a specific charity can generate buzz and interest among consumers.
3. High-quality Alcoholic Beverages - Developing high-quality, premium alcoholic beverages can create opportunities for businesses to position their product for use in cocktails and other applications.
Industry Implications
1. Alcohol Industry - The alcohol industry can create charitable-themed spirits and support causes while also promoting their products in creative ways.
2. Veteran Services Industry - The veteran services industry can work with businesses to create products that directly benefit veterans and the organizations that support them.
3. Charitable Giving Industry - The charitable giving industry can collaborate with businesses to develop products that generate donations for specific causes and organizations.
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