These Beyond Good Small-Batch Chocolate Bars are Tasty
Michael Hemsworth — October 2, 2022 — Marketing
References: beyondgood & candyindustry
These Beyond Good small-batch chocolate bars are a new offering that highlight local ingredients along with Madagascar-sourced cocoa to deliver a high-quality flavor and texture. The chocolate bars come in three options including Madagascar Vanilla Bean, Madagascar Plantain & Sea Salt and Madagascar Fleur de Sel, which are all made with 100% traceable ingredients. Priced at $7.99 each, the chocolate bars are rustically packaged to convey the small-batch nature of the product within and focus on the true quality of the ingredients therein.
Founder and CEO Tim McCollum commented on the Beyond Good small-batch chocolate bars saying, "Brands launch new items for all sorts of reasons. We launched our small batch bars to stretch and push a couple of boundaries. We wanted to stretch the concept of local sourcing, [and we] wanted to push the boundaries of how much flavor we could deliver to our consumers through a single bar of chocolate."
Founder and CEO Tim McCollum commented on the Beyond Good small-batch chocolate bars saying, "Brands launch new items for all sorts of reasons. We launched our small batch bars to stretch and push a couple of boundaries. We wanted to stretch the concept of local sourcing, [and we] wanted to push the boundaries of how much flavor we could deliver to our consumers through a single bar of chocolate."
Trend Themes
1. Local Sourcing - Opportunities for businesses to explore and emphasize locally sourced ingredients in artisanal products.
2. Traceability and Transparency - Opportunities for businesses to meet consumer demand for traceable and transparent sourcing of high-quality ingredients.
3. Flavor Innovation - Opportunities for businesses to experiment with and push boundaries on flavor innovation in small-batch artisanal products.
Industry Implications
1. Chocolate Industry - Opportunities for chocolate manufacturers to differentiate their products and meet consumer demand for ethical and quality ingredients.
2. Artisanal Food Industry - Opportunities for artisanal food businesses to explore local sourcing of high-quality and unique ingredients to create differentiated products.
3. Gourmet Food Industry - Opportunities for gourmet food businesses to explore flavor innovation and differentiation in small-batch artisanal products.
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