LUSH Green Awareness Campaign
References: fashionista
LUSH, a company known for its dedication to environmental awareness, is engaging customers in an eye-catching live viral campaign. Outside of stores in the UK, LUSH sales reps were spotted in dresses made of plastic bags enticing customers to bring their bags in exchange for fun samples of their beauty products.
Fashionista says they say a sales woman who had about 100 plastic bags pinned to her apron, shouting, "Turn in your bags! Turn in your bags!"
With Earth Day right around the corner, this is surely only one of many green campaigns to raise awareness.
Fashionista says they say a sales woman who had about 100 plastic bags pinned to her apron, shouting, "Turn in your bags! Turn in your bags!"
With Earth Day right around the corner, this is surely only one of many green campaigns to raise awareness.
Trend Themes
1. Sustainable Marketing Campaigns - LUSH's plastic bag dress campaign showcases a disruptive innovation opportunity for businesses to engage customers in eco-friendly initiatives through visually striking and attention-grabbing marketing strategies.
2. Environmental Activism in Fashion - LUSH's use of plastic bags as dresses highlights the potential for disruptive innovation in the fashion industry, promoting the reuse of materials and encouraging sustainable practices.
3. Incentivizing Recycling - LUSH's exchange of plastic bags for beauty product samples presents a disruptive innovation opportunity for businesses to incentivize recycling practices and reduce plastic waste by offering tangible rewards to customers.
Industry Implications
1. Beauty and Personal Care - LUSH's plastic bag dress campaign presents a disruptive innovation opportunity for beauty and personal care businesses to engage customers in sustainability initiatives and promote eco-conscious alternatives.
2. Retail - LUSH's use of plastic bag dresses demonstrates a disruptive innovation opportunity for the retail industry to raise awareness about the environmental impact of plastic bags and encourage customers to adopt more sustainable shopping habits.
3. Environmental Awareness Organizations - LUSH's viral plastic bag dress campaign offers a disruptive innovation opportunity for environmental awareness organizations to engage with the public, spark conversations about plastic waste, and inspire further eco-friendly initiatives.
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