From Nudevertising to Guerrilla Flower Planting
This cluster of environmental awareness ads and unique ways to raise awareness for global warming fills me with so much gratitude for the people out there making a difference. From billboards to publicity stunts, to activists baring all on glaciers, this cluster highlights some of the most inventive ways people are working toward making our planet greener.
Implications - Advertising for a cause may be the most difficult task an ad agency can be given. With PSAs, the call to action of a campaign becomes so much more than making a purchase--people are called to care about a cause. Thus, the nature of cause campaigns is changing towards more quirky, clever ways of communicating.
Implications - Advertising for a cause may be the most difficult task an ad agency can be given. With PSAs, the call to action of a campaign becomes so much more than making a purchase--people are called to care about a cause. Thus, the nature of cause campaigns is changing towards more quirky, clever ways of communicating.
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