Kettle Chips Treated Random People to an Spontaneous Lunch Upgrade
Laura McQuarrie — September 10, 2017 — Lifestyle
References: kettlebrand & prexamples
To remedy the fact that "eight out of 10 office workers said that they eat the same lunch every week at work," Kettle Chips put together a campaign to treat employees to an instant lunch upgrade.
As part of a stunt called #KettleUpgrade, the brand set up an outdoor lunch spot in the park and encouraged people in the nearby area to gather around the table to enjoy free British food. This included items described as "an English delicacy that no one likes," and others. Near the end of the lunch, those who decided to partake in the spontaneous treat were dazzled by a magic trick and a bag of Kettle Chips to upgrade the entire eating experience.
As part of a stunt called #KettleUpgrade, the brand set up an outdoor lunch spot in the park and encouraged people in the nearby area to gather around the table to enjoy free British food. This included items described as "an English delicacy that no one likes," and others. Near the end of the lunch, those who decided to partake in the spontaneous treat were dazzled by a magic trick and a bag of Kettle Chips to upgrade the entire eating experience.
Trend Themes
1. Personalized Lunch Experiences - Opportunity for brands to create unique and customized lunch experiences to break the monotony of office lunches.
2. Interactive Outdoor Campaigns - Brands can engage consumers in interactive and immersive campaigns in outdoor settings, providing memorable experiences.
3. Surprise and Delight Marketing - Using surprise and delight tactics, brands can create positive associations and build loyalty with consumers through unexpected gestures.
Industry Implications
1. Food and Beverage - Food and beverage brands can utilize creative campaigns to elevate consumer experiences and establish a stronger brand presence.
2. Marketing and Advertising - Marketing and advertising agencies can develop innovative strategies to create buzz and engage target audiences through live experiences.
3. Event Planning and Experiential Marketing - Opportunity to design and execute immersive events and experiences that captivate and leave a lasting impression on consumers.
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