Curry Up Now is Offering New Low Proof Cocktails in the Bay Area
Katherine Pendrill — December 15, 2020 — Lifestyle
References: qsrmagazine
In an effort to meet the growing consumer demand for low-alcohol drink options, Curry Up Now has introduced a new lineup of Low Proof Cocktails in the Bay Area.
Curry Up Now recently introduced a Low Proof Cocktail menu at all of its Bay Area locations as part of its Mortar & Pestle bar brand. All of the new cocktails are made with wine or low proof spirits, resulting in a lower alcohol content overall. As Curry Up Now CEO Akash Kapoor explains, "With the increasing trend of lighter alcoholic beverages, we wanted to create a line of low proof cocktails that would offer guests a wider variety of drink options and incorporate the creativity that Curry Up Now is known for into sippable creations that pair with our innovative eats.”
Available for takeout or in-store dining, the new Low Proof Cocktails include flavorful options like Mango Sangria, Sherry & Tonic, and Spritz Life.
Image Credit: Curry Up Now
Curry Up Now recently introduced a Low Proof Cocktail menu at all of its Bay Area locations as part of its Mortar & Pestle bar brand. All of the new cocktails are made with wine or low proof spirits, resulting in a lower alcohol content overall. As Curry Up Now CEO Akash Kapoor explains, "With the increasing trend of lighter alcoholic beverages, we wanted to create a line of low proof cocktails that would offer guests a wider variety of drink options and incorporate the creativity that Curry Up Now is known for into sippable creations that pair with our innovative eats.”
Available for takeout or in-store dining, the new Low Proof Cocktails include flavorful options like Mango Sangria, Sherry & Tonic, and Spritz Life.
Image Credit: Curry Up Now
Trend Themes
1. Low-alcohol Drink Options - Creating low-alcohol cocktails to meet the growing consumer demand for lighter alcoholic beverages.
2. Leveraging Creativity in Low Proof Cocktails - Incorporating innovative and creative flavors into low proof cocktails to offer guests a wider variety of drink options.
3. Rise of Low Proof Spirits - Utilizing low proof spirits in cocktails to reduce the overall alcohol content and cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can offer a range of low proof cocktails to cater to consumers seeking lighter alcoholic options.
2. Hospitality - The hospitality industry can incorporate low proof cocktails into their drink menus to appeal to health-conscious guests looking for flavorful alcohol alternatives.
3. Alcohol and Spirits - The alcohol and spirits industry can explore the production and marketing of low proof spirits to tap into the growing demand for lighter drinks.
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