Louis Vuitton Trunks May Now Be Personalized with 'Mon Monogram'
Laura McQuarrie — April 15, 2017 — Luxury
References: ca.louisvuitton & luxurylaunches
There have always been many ways that one could have their Louis Vuitton bags customized to their specifications, but now the luxury brand is introducing a new service to extend the option to Louis Vuitton trunk owners.
With 'Mon Monogram,' Louis Vuitton trunk owners may now opt to have their initials or another design of choice hand-painted onto the outside of the monogrammed case by a master craftsman. What's most interesting about the service is that it does not require a new product of any kind to be purchased, as those who have had their trunks for a while may want to breathe new life into them with the addition of some new painted details.
The Mon Monogram service for Louis Vuitton trunk owners is currently being offered through the brand's flagship stores.
With 'Mon Monogram,' Louis Vuitton trunk owners may now opt to have their initials or another design of choice hand-painted onto the outside of the monogrammed case by a master craftsman. What's most interesting about the service is that it does not require a new product of any kind to be purchased, as those who have had their trunks for a while may want to breathe new life into them with the addition of some new painted details.
The Mon Monogram service for Louis Vuitton trunk owners is currently being offered through the brand's flagship stores.
Trend Themes
1. Personalized Luxury Products - The trend of hand-painted luxury trunks by Louis Vuitton allows for personalized customization and adds unique value to high-end products.
2. Revitalizing Existing Products - Louis Vuitton's 'Mon Monogram' service opens up possibilities for customers to update and enhance their trunks without having to purchase new ones, leading to disruptive innovation opportunities for other luxury brands.
3. Artisan Craftsmanship in Fashion - The hand-painted customization service provided by Louis Vuitton highlights the trend of preserving traditional crafts and artisan skills in the fashion industry, presenting an opportunity for brands to explore similar approaches.
Industry Implications
1. Luxury Goods - The introduction of 'Mon Monogram' by Louis Vuitton demonstrates disruptive innovation potential within the luxury goods industry, encouraging brands to explore personalized customization services.
2. Fashion - The hand-painting trend for trunks in the fashion industry opens up avenues for disruptive innovation in the customization and personalization of other fashion items.
3. Art and Design - The hand-painted luxury trunk trend reflects how art and design can be integrated into functional products, creating opportunities for other art-centric industries to explore innovative collaborations.
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