Louis Vuitton Launches a New Golf Trunk with a Roll-Out Putting Mat
References: hk.louisvuitton & hypebeast
Louis Vuitton is launching the newest installment of the 'Art of Living' campaign, which targets the golf community. The 'Malle Golf,' an oversized trunk, is the highlight of the release. The trunk measures 22.5 x 57 x 22.5 inches and has gold-tinted hardware and LV's iconic monogram printing.
Three microfiber bays and a see-through Persex monogram drawer with sections for golf balls are included inside. There is also a dedicated area to hold 14 golf clubs. A retractable roll-out putting mat is placed in the trunk's vacant bottom half.
The rest of the collection features 'Albatros Golf Head Covers,' 'Golf Towel Sets,' and an 'Andrews Golf Kit.' Dumbbells, jump ropes, and sharpie coffee mugs are just a few examples of collectible lifestyle goods that the release brings.
Image Credit: Louis Vuitton, hypebeast, hk.louisvuitton
Three microfiber bays and a see-through Persex monogram drawer with sections for golf balls are included inside. There is also a dedicated area to hold 14 golf clubs. A retractable roll-out putting mat is placed in the trunk's vacant bottom half.
The rest of the collection features 'Albatros Golf Head Covers,' 'Golf Towel Sets,' and an 'Andrews Golf Kit.' Dumbbells, jump ropes, and sharpie coffee mugs are just a few examples of collectible lifestyle goods that the release brings.
Image Credit: Louis Vuitton, hypebeast, hk.louisvuitton
Trend Themes
1. Luxury Sporting Goods - The release of the 'Malle Golf' trunk and lifestyle goods collection by Louis Vuitton creates disruptive innovation opportunities for luxury brands to tap into the sports industry by offering upscale sporting equipment and accessories.
2. Customizable Golf Equipment - The 'Albatros Golf Head Covers' and 'Andrews Golf Kit' in the Louis Vuitton golf-themed collection provide an opportunity for the customization of golf equipment through premium materials and high-end design, which can be applied to other sports equipment and accessories.
3. At-home Leisure Activities - The 'Malle Golf' trunk and corresponding lifestyle goods collection incorporates leisure and at-home activities such as the retractable roll-out putting mat, jump ropes, and coffee mugs, suggesting an innovation opportunity for leisure products that cater to the home space.
Industry Implications
1. Luxury Fashion - The release of the Louis Vuitton 'Malle Golf' trunk and corresponding lifestyle goods collection opens up the opportunity for luxury fashion brands to expand into the sports industry with upscale sporting equipment and accessories.
2. Sports Equipment - The Louis Vuitton golf-themed collection offers innovation opportunities for the sports equipment industry to incorporate premium materials and customizable design to appeal to the luxury market.
3. Home Goods - The incorporation of leisure and at-home activities in the Louis Vuitton golf-themed collection suggests an innovation opportunity for home goods companies to create specialized leisure products that cater to the home space.
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