Louis Vuitton Unveils 200 Trunks, 200 Visionaries Exhibition
Louis Vuitton made its original launch of its luggage designs back in 1854, and it grew largely -- now, to mark the legacy, the house launches the 200 Trunks, 200 Visionaries art exhibition taking place in Los Angeles. The new show is a traveling installation, which made its original launch last year right outside Paris.
Now it takes up the space at the house's menswear store in Los Angeles. Participants are able to create a metaphorical blank canvas that measures out to be the same dimension as the original trunk. The house's Visual Image Director Faye McLeod states, “This project has always been about creativity – a real tribute to Louis’s ingenuity and entrepreneurial spirit. We get to see how such a cross-section of talents answered the same brief while also taking a moment to appreciate the man himself.”
Image Credit: Louis Vuitton
Now it takes up the space at the house's menswear store in Los Angeles. Participants are able to create a metaphorical blank canvas that measures out to be the same dimension as the original trunk. The house's Visual Image Director Faye McLeod states, “This project has always been about creativity – a real tribute to Louis’s ingenuity and entrepreneurial spirit. We get to see how such a cross-section of talents answered the same brief while also taking a moment to appreciate the man himself.”
Image Credit: Louis Vuitton
Trend Themes
1. Luxury Fashion Art Exhibitions - Luxury fashion brands are increasingly using art installations and collaborations as a marketing tool to promote their brand and increase customer engagement.
2. Heritage Brand Celebrations - Heritage luxury fashion brands are celebrating their legacy and history through special exhibitions and installations, providing immersive experiences for their customers.
3. Interactive Brand Experiences - Luxury fashion brands are creating interactive experiences for their customers, allowing them to engage with the brand in a unique and meaningful way.
Industry Implications
1. Luxury Fashion - Luxury fashion brands are embracing experiential marketing and utilizing art collaborations to create one-of-a-kind experiences for their customers.
2. Art - Art venues, museums and art galleries are partnering with luxury fashion brands to host special exhibitions, providing an exciting new platform to showcase art and fashion together.
3. Marketing and Advertising - Marketing and advertising agencies are developing innovative ways to create interactive and immersive experiences for their clients, using technology and art installations to engage with customers in new and exciting ways.
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