These New L’Or Coffee Products Come in Three Varieties
Michael Hemsworth — June 18, 2022 — Marketing
References: lorespresso & talkingretail
These L’Or coffee products are arriving in the UK as the brand's first new offerings in five years to provide shoppers with an easy-to-prepare option to incorporate into their morning routine.
The products include the L'Or Artiste micro-ground coffee in Vigoroso and Delicato, and the L'Or Instant Jar in a new recyclable glass jar in L'Or Classique, L'Or Intense and L'Or Decafeiene. The L'Or Flavours Collection is also being introduced in Nespresso-compatible capsules in three flavors including L'Or Caramel, L'Or Chocolate and L'Or Vanilla.
Marketing Director at Jacobs Douwe Egberts Roberto de Felice commented on the new L’Or coffee products saying, "L’Or continues to be the standard for quality coffee experiences across all key coffee categories and these new ranges strengthen existing consumption occasions, as well as unlocking new ones.”
The products include the L'Or Artiste micro-ground coffee in Vigoroso and Delicato, and the L'Or Instant Jar in a new recyclable glass jar in L'Or Classique, L'Or Intense and L'Or Decafeiene. The L'Or Flavours Collection is also being introduced in Nespresso-compatible capsules in three flavors including L'Or Caramel, L'Or Chocolate and L'Or Vanilla.
Marketing Director at Jacobs Douwe Egberts Roberto de Felice commented on the new L’Or coffee products saying, "L’Or continues to be the standard for quality coffee experiences across all key coffee categories and these new ranges strengthen existing consumption occasions, as well as unlocking new ones.”
Trend Themes
1. Easy-to-prepare Coffee - The demand for convenient coffee products continues to grow, presenting opportunities for innovative and convenient packaging, brewing methods, and flavor options.
2. Sustainable Packaging - Consumers are increasingly aware of the impact of packaging on the environment, creating opportunities for companies to develop sustainable packaging solutions for coffee products.
3. Flavored Coffee - The growing popularity of flavored coffee products presents opportunities for companies to create unique and innovative flavor combinations.
Industry Implications
1. Coffee Industry - Companies within the coffee industry can capitalize on the growing demand for easy-to-prepare and sustainable coffee products by developing new packaging, brewing methods, and flavor options.
2. Packaging Industry - The increasing demand for sustainable packaging in the coffee industry presents opportunities for companies within the packaging industry to create innovative and environmentally-friendly solutions.
3. Flavor Industry - The trend for flavored coffee presents opportunities for companies within the flavor industry to create unique and innovative flavor combinations for coffee products.
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