Dash Soda Water is Great for Alcoholic and Non-Alcoholic Drinks
Michael Hemsworth — March 19, 2021 — Marketing
References: dash-water & foodbev
The Dash Soda Water mixers are being launched by the brand in the UK to offer consumers a versatile way to prepare a number of drinks from the comfort of home. The products are made with premium British spring water, carbonation and wonky fruit flavors that would have otherwise gone to waste. The drinks come in three flavor options including Wonky Limes & Garden Mint, Wonky Rhubarb & Fiery Ginger and Wonky Bitter Orange & Grapefruit.
Co-Founder of Dash Water Jack Scott spoke on the new Dash Soda Water mixers saying, "We embarked on a journey to create a mixer that delivers on flavour but cuts out sugar and sweetener. We noticed that this market was dominated by highly sweetened options. We wanted to bring a fresh perspective to this, simply infusing our spring water with deliciously wonky fruit and a good dash of soda fizz.”
Co-Founder of Dash Water Jack Scott spoke on the new Dash Soda Water mixers saying, "We embarked on a journey to create a mixer that delivers on flavour but cuts out sugar and sweetener. We noticed that this market was dominated by highly sweetened options. We wanted to bring a fresh perspective to this, simply infusing our spring water with deliciously wonky fruit and a good dash of soda fizz.”
Trend Themes
1. Soda Water Mixers - The rise of low-sugar soda water mixers that allow for versatility in making cocktails and other drinks.
2. Wonky Fruit Flavors - The use of otherwise discarded fruits in beverage products to minimize waste and offer unique flavor profiles.
3. Sugar Reduction - The growing demand for low-sugar beverage options and the innovation opportunities in creating alternatives that maintain flavor and taste.
Industry Implications
1. Beverage Manufacturing - Opportunities for beverage manufacturers to create low-sugar, fruit-infused mixers and sodas that appeal to health-conscious consumers.
2. Sustainability - Innovations in food and beverage manufacturing that minimize waste by incorporating wonky or imperfect fruits as ingredients.
3. Hospitality and Events - The potential for bars, restaurants, and event planners to incorporate low-sugar soda water mixers into their menus and offerings, catering to health-conscious consumers.
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