This Limited-Edition Cereal Box Shares Behind-the-Scenes Movie Content
Laura McQuarrie — June 18, 2018 — Lifestyle
References: amazon & prnewswire
Over time, there have been plenty of limited-edition cereal boxes shared with consumers that feature everything from collectible toys to special designs. For the release of Jurassic World: Fallen Kingdom, Kellogg's is now sharing a limited-edition Kellogg's Frosted Flakes box that boasts behind-the-scenes content from the making of the newest film in the Jurassic Park franchise.
The special-edition cereal box boasts a built-in screen, volume controls and a play button that help to share more than five minutes of footage from the making of Jurassic World: Fallen Kingdom. The collectible cereal boxes are exclusively available to fans online through Amazon for roughly $25 each. As well as sharing special content, these boxes also provide free movie tickets and themed popsicle molds.
Alongside the limited-edition Kellogg's Frosted Flakes box, Keebler Fudge Stripes collector's boxes were also unveiled.
The special-edition cereal box boasts a built-in screen, volume controls and a play button that help to share more than five minutes of footage from the making of Jurassic World: Fallen Kingdom. The collectible cereal boxes are exclusively available to fans online through Amazon for roughly $25 each. As well as sharing special content, these boxes also provide free movie tickets and themed popsicle molds.
Alongside the limited-edition Kellogg's Frosted Flakes box, Keebler Fudge Stripes collector's boxes were also unveiled.
Trend Themes
1. Limited-edition Cereal Boxes - Creating limited-edition cereal boxes with exclusive content offers a new way to engage consumers and drive sales.
2. Built-in Screens - Integrating screens into cereal boxes opens up opportunities to provide interactive and immersive experiences for consumers.
3. Branded Collectible Boxes - Offering branded collector's boxes adds value for fans and enhances brand loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the concept of limited-edition cereal boxes to create unique offerings and boost consumer engagement.
2. Entertainment - The entertainment industry can collaborate with food brands to use limited-edition cereal boxes as marketing vehicles for promoting movies, shows, and behind-the-scenes content.
3. Packaging and Printing - The packaging and printing industry can develop innovative ways to incorporate screens and interactive elements into product packaging, like cereal boxes, for enhanced consumer experiences.
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