Kellogg's Minecraft Creeper Crunch Cereal Shares Special In-Game Codes
Laura McQuarrie — August 26, 2020 — Lifestyle
References: KelloggCompany & prnewswire
Inspired by the world of Minecraft, Kellogg's is introducing Minecraft Creeper Crunch Cereal to delight gamers and non-gamers alike. The new and limited-edition breakfast cereal boasts cinnamon-flavored bites and green Creeper Bit marshmallows that take cues from the pixelated, blocky style of the sandbox video game.
While the cereal has the potential to appeal to all, Minecraft players will be particularly drawn to these boxes, as they contain a code to unlocks one of 10 unique in-game clothing items, which can ordinarily only be attained by making a purchase. Thanks to the Kellogg's Minecraft Creeper Crunch Cereal, players can customize their characters with items like capes, jackets and more. This special bonus offers an updated take on the toys or other physical products that used to be included as cereal box prizes.
Image Credit: Kellogg Company
While the cereal has the potential to appeal to all, Minecraft players will be particularly drawn to these boxes, as they contain a code to unlocks one of 10 unique in-game clothing items, which can ordinarily only be attained by making a purchase. Thanks to the Kellogg's Minecraft Creeper Crunch Cereal, players can customize their characters with items like capes, jackets and more. This special bonus offers an updated take on the toys or other physical products that used to be included as cereal box prizes.
Image Credit: Kellogg Company
Trend Themes
1. In-game Promotion Cereal - Cereal brands introduce in-game promotions to attract younger audiences through product gamification.
2. Limited-edition Cereal - Creating a limited-edition cereal with unique character marshmallows is an opportunity to create scarcity and increase sales in the short term.
3. Cereal Box Prizes Remastered - Cereal box prizes in the digital age can be updated by providing in-game bonuses that appeal to kids and gamers. Promotional codes can be included to attract consumers with customizable items through partnerships with popular video games.
Industry Implications
1. Cereal Manufacturing - Cereal companies can explore creating more tie-ins with popular games, movies, or TV shows to attract younger customers and keep people interested in buying their products.
2. Video Game Industry - Connecting with complementary markets such as the food industry provides new opportunities to expand the reach of games and increase the bottom line.
3. Marketing and Promotions - Incorporating in-game promotions into branding strategies can help reach younger audiences and potentially increase sales for food companies or game developers.
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