The Kellogg's Disney Hocus Pocus 2 Cereal is Potion-Inspired
Michael Hemsworth — August 5, 2022 — Marketing
References: kelloggs & drugstorenews
The Kellogg's Disney Hocus Pocus 2 cereal is a new breakfast food product being launched ahead of the namesake film to get fans ready for the experience.
The cereal boasts a blend of berry brew flavors including purple, orange and yellow pieces that are star-shaped and topped with purple flecks as a callback to the Sanderson Sisters' robes. The limited-edition cereal features the three main characters front and center on the box in cartoon form to give the product a playful touch. The cereal will come in 7.7-ounce and 12-ounce boxes, which will retail for $4.29 and $5.29, respectively.
Director of Brand Marketing at Kellogg All Family Cereal Sadie Garcia spoke on the new Kellogg's Disney Hocus Pocus 2 cereal saying, "Disney’s Hocus Pocus has been a part of family Halloween traditions for years. Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.”
The cereal boasts a blend of berry brew flavors including purple, orange and yellow pieces that are star-shaped and topped with purple flecks as a callback to the Sanderson Sisters' robes. The limited-edition cereal features the three main characters front and center on the box in cartoon form to give the product a playful touch. The cereal will come in 7.7-ounce and 12-ounce boxes, which will retail for $4.29 and $5.29, respectively.
Director of Brand Marketing at Kellogg All Family Cereal Sadie Garcia spoke on the new Kellogg's Disney Hocus Pocus 2 cereal saying, "Disney’s Hocus Pocus has been a part of family Halloween traditions for years. Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.”
Trend Themes
1. Movie-themed Cereals - There is an opportunity to create more movie-themed cereals to promote entertainment franchises and generate revenue for cereal companies.
2. Limited-edition Products - Creating limited-edition products, such as the Kellogg's Disney Hocus Pocus 2 Cereal, is a way to create hype and buzz around a product while also generating revenue.
3. Playful Packaging - Designing playful packaging, as seen with the cartoon characters on the Kellogg's Disney Hocus Pocus 2 Cereal box, can attract customers and make the product stand out on the shelves.
Industry Implications
1. Entertainment - Creating movie-themed cereals can be a way for companies to promote entertainment franchises and generate revenue.
2. Food and Beverage - Cereal companies have the opportunity to create limited-edition products to generate revenue and increase customer engagement.
3. Marketing and Advertising - Creating playful packaging and limited-edition products is a way for companies to attract customers and stand out in the market.
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