Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Rapper-Approved Summertime Vodkas

Clean the Sky - Positive Eco Trends & Breakthroughs

Ciroc Summer Citrus is Being Launched with Sean 'Diddy' Combs

— March 24, 2021 — Marketing
The Ciroc Summer Citrus vodka is one of the latest spirits from the brand being launched ahead of summer to offer consumers a fresh option for preparing their favorite cocktails.

The spirit is being launched with the help of rapper and brand partner Sean 'Diddy' Combs and is reported to have the flavor of blood orange, tangy citrus and hints of lime zest. The limited-edition vodka has a full-bodied flavor that is achieved thanks to its use of French grapes in the recipe.

The Ciroc Summer Citrus vodka was boasted by Combs who said, "Start your summer celebrations early with our new limited time offering, Cîroc Summer Citrus. The perfect complement to your summer celebrations with friends and family.”
Trend Themes
1. Limited Edition Spirits - The launch of the Ciroc Summer Citrus vodka shows the trend of liquor brands launching limited edition spirits to cater to the seasonal and celebratory consumption patterns of consumers.
2. Celebrity-endorsed Alcohols - Partnering with high-profile celebrities like Sean 'Diddy' Combs is a trend liquor brands are adopting to gain brand exposure and reach. This opens up opportunities for other celebrities and influencers to collaborate with spirits brands as well.
3. Flavored Vodkas - The trend of offering flavored spirits provides an opportunity for liquor brands to experiment with new tastes and distinguish themselves from competitors in the market.
Industry Implications
1. Alcohol Manufacturing - The trend of limited edition or seasonal offerings provides opportunities for innovative experimentation with new flavor profiles as well as packaging and promotion strategies that could increase brand awareness and sales.
2. Celebrity Management - Partnerships between spirits brands and celebrities can provide opportunities for innovative collaborations by partnering with influencers and celebrities and tapping into their audiences to promote products and increase sales.
3. Food and Beverage Retail - The trend of celebrity-endorsed spirits and limited edition offerings creates a marketing opportunity for retailers to promote and advertise these products to consumers and establish themselves as purveyors of premium and exclusive spirits.
2.6
Score
Popularity
Activity
Freshness