Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
Laura McQuarrie — February 15, 2017 — Lifestyle
References: hospitalityireland & nfcworld
For St. Patrick's Day this year, Jameson is launching a limited-edition whiskey bottle with NFC technology that will help to connect consumers to prizes and giveaways for the holiday. In order to interact with the high-tech bottle, consumers need only tap their smartphone against the bottle's NFC tag, the Jameson family crest. Currently, these special-edition bottles will be available across the world, but the NFC features will only be available to those in Ireland for St. Patrick's Day.
Malibu and Johnnie Walker are a few other brands that have experimented with integrating NFC technology into packaging for the purposes of verifying a consumer's age, connecting them to exclusive content or offering them a quick and easy way to find out more about a product and how it came to be.
Malibu and Johnnie Walker are a few other brands that have experimented with integrating NFC technology into packaging for the purposes of verifying a consumer's age, connecting them to exclusive content or offering them a quick and easy way to find out more about a product and how it came to be.
Trend Themes
1. NFC Technology in Packaging - Using NFC technology in packaging to enhance consumer engagement and offer interactive experiences.
2. Limited-edition Collaboration - Creating limited-edition products with special features and unique experiences to attract consumers.
3. Brands Leveraging NFC Technology - Brands like Malibu and Johnnie Walker are exploring the use of NFC technology to connect with consumers and provide added value.
Industry Implications
1. Beverage Industry - Exploring the potential of NFC technology in packaging to create more engaging and interactive experiences for consumers.
2. Alcohol Industry - Experimenting with limited-edition collaborations that leverage NFC technology to offer exclusive content and prizes to consumers.
3. Technology Industry - Developing NFC technology advancements to enable innovative uses in product packaging and consumer engagement.
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