The Jones Soda Fan Faves Variety Pack Has 12 Bottles Inside
Michael Hemsworth — February 25, 2021 — Marketing
The Jones Soda Fan Faves Variety Pack is one of the latest offerings from the beverage brand that will provide consumers with an easier way to pick up their favorite flavors. The 12-pack of sodas includes some of the brands top selling flavors including Berry Lemonade, Cream Soda, Green Apple and Orange cream of which three of each are inside. The multipack is likely to be a winner amongst consumers seeking out value pricing, while the larger quantity size will speak to pantry stocking preferences.
The Jones Soda Fan Faves Variety Pack is being launched alongside the Mixer Variety Pack that includes Lemon Lime, Ginger Beer and Jones Cola flavors to satisfy demand for premium cocktail mixers amongst avid at-home mixologists.
The Jones Soda Fan Faves Variety Pack is being launched alongside the Mixer Variety Pack that includes Lemon Lime, Ginger Beer and Jones Cola flavors to satisfy demand for premium cocktail mixers amongst avid at-home mixologists.
Trend Themes
1. Variety Pack Trend - There is an opportunity for brands to create their own variety packs, allowing consumers to easily purchase and try a range of products.
2. Premium Mixer Trend - Brands can cater to the growing trend of at-home mixologists by offering premium mixer variety packs, providing consumers with unique flavors and experiences.
3. Value Packaging Trend - Brands can appeal to price-conscious consumers by creating bundle or variety packs that offer more value for money, encouraging bulk purchases.
Industry Implications
1. Beverage Industry - The beverage industry can create innovative product offerings like variety packs, catering to the growing demand for unique flavors and mixer options.
2. Retail Industry - Retailers can create their own exclusive variety packs, partnering with brands to offer consumers unique and exciting products that cannot be found elsewhere.
3. E-commerce Industry - E-commerce platforms can offer a wider range of variety packs and value bundles for consumers looking for convenient and affordable ways to purchase their favorite products.
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