The Cadbury Wispa Gold Hazelnut is Arriving from September
Michael Hemsworth — September 2, 2021 — Marketing
References: mondelezinternational & conveniencestore
The Cadbury Wispa Gold Hazelnut candy bar is a limited-edition treat being launched by Mondelēz International as a new take on the classic confection. The candy bar will be available starting from September and will come in 48-gram single bars that will retail for 69p in the UK. The bar follows on the growing popularity of the Wispa Gold product as well as increasing demand for hazelnut-infused treats, according to Nielsen data.
Brand Manager at Mondelēz International Joshua Collier explained the new Cadbury Wispa Gold Hazelnut candy bar further saying, "Hazelnut ranked in the top tier of flavour combinations with consumers in relation to Wispa, so we are confident that this new bar will help retailers offer something new to confectionery shoppers to drive sales this year.”
Brand Manager at Mondelēz International Joshua Collier explained the new Cadbury Wispa Gold Hazelnut candy bar further saying, "Hazelnut ranked in the top tier of flavour combinations with consumers in relation to Wispa, so we are confident that this new bar will help retailers offer something new to confectionery shoppers to drive sales this year.”
Trend Themes
1. Limited-edition Confectioneries - The success of limited-edition candy bars opens opportunities in the confectionery market for companies to produce new and unique products to cater to consumers' evolving taste.
2. Hazelnut-infused Treats - Increasing demand for hazelnut-infused snacks presents opportunity for businesses to innovate and expand their nut-flavored product offerings.
3. Consumer-driven Flavors - Consumer preferences for specific flavors, such as hazelnut, should drive new product development to meet their needs and stay competitive in the confectionery market.
Industry Implications
1. Confectionery - The launch of the Cadbury Wispa Gold Hazelnut candy bar by Mondelēz opens opportunities for confectionery companies to create and introduce new confectionery products that cater to unique and evolving tastes of consumers.
2. Snack Food - Increasing demand for hazelnut-flavored treats presents opportunities for snack food companies to enter the growing market with innovative and unique hazelnut-infused snacks.
3. Market Research - Nielsen data indicates hazelnut-infused confectioneries are in high demand, presenting potential growth opportunities for market research companies to help businesses better understand emerging trends in consumer preferences.
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