Pretty Nail Graffiti is Packaged in a Refillable, Airless Smartpen
Laura McQuarrie — May 16, 2023 — Fashion
References: kiki.world & abc27
Pretty Nail Graffiti is the debut beauty product from KIKI, and it's a user-friendly, water-based peelable nail polish that's packaged in a take-anywhere pen. This refillable nail polish product supports self-expression with not only its format but the way it responds to consumer demands.
"Our platform provides a revolutionary approach to product development, putting the user at the center of the equation. We look to transform the beauty industry by putting customers first, rewarding them as true co-creators, and rewriting the protocol of value for lifestyle brands", said Co-Founders Brendon Garner and Ricky Chan. KIKI sets itself apart by giving consumers a voice in what products will be released when they claim a KIKI Worla Pass, a virtual membership card built on Ethereum. Thanks to a community-driven approach, members can vote on what color nail polish KIKI produces.
"Our platform provides a revolutionary approach to product development, putting the user at the center of the equation. We look to transform the beauty industry by putting customers first, rewarding them as true co-creators, and rewriting the protocol of value for lifestyle brands", said Co-Founders Brendon Garner and Ricky Chan. KIKI sets itself apart by giving consumers a voice in what products will be released when they claim a KIKI Worla Pass, a virtual membership card built on Ethereum. Thanks to a community-driven approach, members can vote on what color nail polish KIKI produces.
Trend Themes
1. Refillable Beauty Products - Pretty Nail Graffiti's refillable, airless smartpen creates an opportunity to reduce waste and create sustainable beauty products.
2. Community-driven Product Development - KIKI's virtual membership card built on Ethereum provides opportunities for customers to co-create products and revolutionize the beauty industry through a community-driven approach.
3. Peelable Nail Polish - KIKI's water-based peelable nail polish creates an opportunity for innovation in the beauty industry by targeting a different consumer need - easy removal and clean application.
Industry Implications
1. Beauty - KIKI's community-driven approach to product development and refillable, sustainable packaging create disruptive innovation opportunities for the beauty industry.
2. Sustainability - Pretty Nail Graffiti's refillable, airless smartpen creates an opportunity for disruption and innovation in the sustainable packaging industry.
3. Blockchain Technology - KIKI's virtual membership card built on Ethereum can provide opportunities for blockchain technology to revolutionize the customer experience and product development in the beauty industry.
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