Caribou Coffee Introduces Life Encouraging Coffee Cups
Ian Andrew Panganiban — March 29, 2013 — Lifestyle
References: cariboucoffee & designtaxi
It's not uncommon for people to feel depressed, lost and anxious every so often, and when those feelings do arise, sometimes all a person needs are some encouraging words.
Caribou Coffee has just introduced a new line of life-inspiring coffee cups and napkins that's sure to brighten any person's day. The allegorical designs of the coffee company were created by the people at Minneapolis-based advertising agency Colle+McVoy. Phrases such as "life is taking a stand when you're sitting down" are just those little pick-me-ups that every coffee drinker can use in their daily routine.
It's small notions such as these charming coffee cups that really make a difference in a person's life. Just like in Daniel Powter's song, if you're having a bad day, just take one of these down.
Caribou Coffee has just introduced a new line of life-inspiring coffee cups and napkins that's sure to brighten any person's day. The allegorical designs of the coffee company were created by the people at Minneapolis-based advertising agency Colle+McVoy. Phrases such as "life is taking a stand when you're sitting down" are just those little pick-me-ups that every coffee drinker can use in their daily routine.
It's small notions such as these charming coffee cups that really make a difference in a person's life. Just like in Daniel Powter's song, if you're having a bad day, just take one of these down.
Trend Themes
1. Life-inspiring Coffee Cups - Opportunity for coffee companies to incorporate uplifting messages on their products to enhance customer experience and promote positivity.
2. Allegorical Design - Chance for advertising agencies to create symbolic and meaningful designs on various products to evoke emotions and resonate with consumers.
3. Positive Messaging - Growing trend of infusing positive messages and affirmations in everyday products to foster a sense of well-being and happiness.
Industry Implications
1. Coffee Companies - Coffee companies can explore the use of inspirational messaging on their cups and packaging to differentiate their brand and attract customers.
2. Advertising Agencies - Opportunity for advertising agencies to collaborate with brands and create impactful designs that communicate deeper meanings and connect with consumers on an emotional level.
3. Product Personalization - Growing demand for customized products that incorporate personalized messages and uplifting quotes to provide a unique and uplifting experience for consumers.
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