The Coffee Bean & Tea Leaf's Holiday Cups Celebrate Global Unity
Jessica Kaldem — December 29, 2020 — Marketing
References: store.coffeebean & coffeebean
The Coffee Bean & Tea Leaf is a renowned brand with locations globally. While each country the brand resides in has very specific holiday traditions and customs, the brand brings people from around the world together with its cups. Coffee and tea are more than just drinks: they are tiny bits of commonality that bring people together around the globe.
The Coffee Bean & Tea Leaf celebrated global unity this 2020 Holiday season by decorating its cups with ornaments inspired by shapes and patterns from around the world. Each cup represents individual pieces that, when they come together, make something larger. The internal creative team looked to cultures from around the world to find hanging ornaments as a reoccurring theme throughout: either as a lantern, light source or a decorative element -- from Parol stars to Fanous lanterns and stockings.
The Coffee Bean & Tea Leaf invites the world to join in a universal toast and come together over coffee and tea with its latest festive cups for 2020.
The Coffee Bean & Tea Leaf celebrated global unity this 2020 Holiday season by decorating its cups with ornaments inspired by shapes and patterns from around the world. Each cup represents individual pieces that, when they come together, make something larger. The internal creative team looked to cultures from around the world to find hanging ornaments as a reoccurring theme throughout: either as a lantern, light source or a decorative element -- from Parol stars to Fanous lanterns and stockings.
The Coffee Bean & Tea Leaf invites the world to join in a universal toast and come together over coffee and tea with its latest festive cups for 2020.
Trend Themes
1. Holiday Cup Branding - Opportunity for brands to celebrate global unity and connect with customers through festive cup designs.
2. Cultural Inspired Ornaments - Trend of incorporating shapes and patterns from different cultures in product design, creating a sense of inclusivity and diversity.
3. Universal Toast - Rising trend of using coffee and tea as a means to bring people together and celebrate shared experiences.
Industry Implications
1. Food and Beverage - Restaurants and cafes can explore unique and culturally inspired cup designs to create a memorable customer experience.
2. Hospitality - Hotels and resorts can incorporate festive cup branding to enhance the holiday ambiance and create an engaging atmosphere for guests.
3. Retail - Retailers can leverage festive cup branding as a marketing strategy to attract customers and promote a sense of community during the holiday season.
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