The New Starbucks ‘Carry the Merry’ Holiday Cups Launch on Nov 6
Grace Mahas — November 5, 2020 — Marketing
References: stories.starbucks
With the holiday season quickly approaching, Starbucks Canada is helping fans enjoy the comforts of the season with the return of seasonal favorites, alongside new holiday cups. The 'Carry the Merry' holiday cups invite fans to enjoy the little moments of joy around them. The new series includes four offerings, the Ribbon, the Sparkle, The Dot, and the Brand Wrap, each boasting festive green and red colorways alongside the iconic Starbucks logo.
“When we started designing the cups over a year ago, we didn’t know anything about what 2020 would bring. Our mindset was about people carrying them out in the world as messengers of joy,” said Jeff Wilkson, Creative director for Starbucks. “In a way that message deepened as we got further and further into the year. We want to be that beacon for people, a brief moment that they can look forward to.”
Image Credit: Starbucks Canada
“When we started designing the cups over a year ago, we didn’t know anything about what 2020 would bring. Our mindset was about people carrying them out in the world as messengers of joy,” said Jeff Wilkson, Creative director for Starbucks. “In a way that message deepened as we got further and further into the year. We want to be that beacon for people, a brief moment that they can look forward to.”
Image Credit: Starbucks Canada
Trend Themes
1. Festive Takeaway Cups - Opportunity for QSRs to create unique holiday-themed cups that bring joy to customers and act as messengers of positivity in challenging times.
2. Seasonal Favorites - Businesses can capitalize on the holiday season by offering seasonal favorites alongside their regular menu, providing customers with a sense of comfort and familiarity.
3. Personalized Branding - The use of different cup designs allows brands to showcase their unique personality and create a stronger connection with customers.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can embrace festive takeaway cups to enhance the holiday experience for their customers and differentiate themselves from competitors.
2. Food and Beverage - The introduction of seasonal favorites and holiday-themed cups presents an opportunity for the food and beverage industry to drive sales and customer engagement during the holiday season.
3. Design and Branding - Creating unique cup designs, like the Starbucks 'Carry the Merry' holiday cups, opens up disruptive innovation opportunities for design and branding agencies to help businesses stand out in a crowded market.
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