Dishwasher Cleaner Brand Finish's Ad is Set to the Tune of 'Let It Shine'
Laura McQuarrie — June 7, 2018 — Marketing
References: finishdishwashing & campaignlive
Dishwasher cleaning brand Finish released a musical advertisement that is based off of 'This Little Light of Mine.'
To fit the theme of the dishwasher product commercial, the traditional gospel song has been modified to replace the word "light" with slight adjustments like "this little glass of mine" and "this little bowl of mine." The ad features a diverse cast of characters, including those who are settling in for a cozy night at home, as well as others who are cleaning up after hosting an evening party.
The commercial aims to communicate that shine is the best indicator of the ultimate clean, with various pieces of glassware and tableware coming out of the dishwasher gleaming thanks to the brand's new Finish Quantum with Power Gel.
To fit the theme of the dishwasher product commercial, the traditional gospel song has been modified to replace the word "light" with slight adjustments like "this little glass of mine" and "this little bowl of mine." The ad features a diverse cast of characters, including those who are settling in for a cozy night at home, as well as others who are cleaning up after hosting an evening party.
The commercial aims to communicate that shine is the best indicator of the ultimate clean, with various pieces of glassware and tableware coming out of the dishwasher gleaming thanks to the brand's new Finish Quantum with Power Gel.
Trend Themes
1. Musical Advertisements - Opportunity for brands to use innovative musical concepts in their advertisements to attract customers with diverse interests.
2. Product Theme Advertisements - Opportunity for brands to modify traditional songs to suit the theme of their products and to clearly communicate their message to a wider audience.
3. Cleanliness Emphasized Advertisements - Opportunity for brands to position cleanliness as a desirable indicator of the quality of their products, using innovative advertisement concepts like musicals and storytelling.
Industry Implications
1. Dishwasher and Cleaning Products - Opportunity for brands to use innovative marketing strategies and musical concepts in advertising dishwasher and cleaning products, highlighting the importance of cleanliness and creating a memorable brand message.
2. Advertising and Marketing Industry - Opportunity for advertising and marketing agencies to create unique and innovative concepts for their clients' advertisements using musicals and storytelling, and capitalizing on the trend of using product themes in advertisements
3. Entertainment Industry - Opportunity for creatives in the entertainment industry to collaborate with brands and advertising agencies to develop innovative musical concepts for advertisements that appeal to a wider audience
3.3
Score
Popularity
Activity
Freshness
