These New Plink Products are Simple to Use
Michael Hemsworth — May 30, 2020 — Lifestyle
References: summitbrands & drugstorenews
A new range of Plink products have been unveiled by the Summit Brands-owned brand as a solution for consumers looking to perform maintenance on essential items in the kitchen. The product range includes the Dishwasher Freshener & Rinse Aid and the Drinkware Descaler & Cleaning Tablets that will work hard to eliminate stubborn odors and more. The Dishwasher Freshener & Rinse Aid will work for up to 60 cycles when administered, while the Drinkware Descaler & Cleaning Tablets will eliminate the need for hard scrubbing.
The new Plink products were explained by President of Summit Brands Tony Cronk who said, "Our Plink products have dominated the off-shelf space for several reasons: They are easy and fun to use, they’re a tremendous value, and most importantly, the results are real. Our sales numbers tell the story: up four times in just the last few years, capturing new loyal buyers and driving basket growth nationwide. And we know that buyers who have come back to Plink, again and again, will be excited to find the product line expanded to include dishwashers and drinkware.”
The new Plink products were explained by President of Summit Brands Tony Cronk who said, "Our Plink products have dominated the off-shelf space for several reasons: They are easy and fun to use, they’re a tremendous value, and most importantly, the results are real. Our sales numbers tell the story: up four times in just the last few years, capturing new loyal buyers and driving basket growth nationwide. And we know that buyers who have come back to Plink, again and again, will be excited to find the product line expanded to include dishwashers and drinkware.”
Trend Themes
1. Scented Cleaning Products - There is an opportunity for innovative cleaning product companies to develop scented dishwasher and drinkware cleaning products that offer a refreshing cleaning experience.
2. Long-lasting Cleaning Solutions - Manufacturers can explore the market for long-lasting dishwasher and drinkware cleaning products that offer extended usage cycles, providing convenience to consumers.
3. Efficient Descaling Solutions - There is room for disruptive innovation in the development of highly effective descaling solutions that eliminate the need for hard scrubbing in dishwasher and drinkware cleaning.
Industry Implications
1. Cleaning Product Manufacturing - Cleaning product manufacturers can capitalize on the growing demand for innovative dishwasher and drinkware cleaning solutions by developing scented, long-lasting, and efficient products.
2. Kitchen Appliance Manufacturing - Kitchen appliance manufacturers can collaborate with cleaning product companies to incorporate scented, long-lasting, and efficient cleaning solutions directly into their dishwasher and drinkware products.
3. Retail - Retailers can benefit from stocking and promoting the new range of Plink products, attracting customers seeking easy-to-use and effective dishwasher and drinkware cleaning solutions.
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