This Father's Day, "Dad Things" are Being Traded for Laffy Taffy Fruit Combos
Laura McQuarrie — June 1, 2023 — Lifestyle
References: laffytaffycombos & prnewswire
Laffy Taffy is a brand that's known for sharing jokes on every wrapper and for the launch of the newest Laffy Taffy Fruit Combos, the brand is sending out packages of its latest candy for Father's Day. To receive free Laffy Taffy Fruit Combos, fans are being asked to share "the most unique combo of traits about their father figure."
With this initiative, the brand is likening "Dad Things" to the way its own candies inspire moments of connection and laughter. These shareable, individually wrapped candies will be shared with the first 1,000 families who submit their top combo of "Dad Things" online, and all participants will be automatically entered for their chance to win a starter pack that includes items like a lawn chair, socks and a golf towel.
The all-new candy combines two fruity flavors in one texture-rich mini-bar, like Mango-Passionfruit, Wildberry-Banana and Strawberry-Orange.
With this initiative, the brand is likening "Dad Things" to the way its own candies inspire moments of connection and laughter. These shareable, individually wrapped candies will be shared with the first 1,000 families who submit their top combo of "Dad Things" online, and all participants will be automatically entered for their chance to win a starter pack that includes items like a lawn chair, socks and a golf towel.
The all-new candy combines two fruity flavors in one texture-rich mini-bar, like Mango-Passionfruit, Wildberry-Banana and Strawberry-Orange.
Trend Themes
1. Fruit-flavored Candy Combos - There is an opportunity for candy companies to explore more combinations of fruit flavors for their candies.
2. Personalized Marketing Campaigns - Companies can create personalized marketing campaigns for customers to engage with their brand.
3. Connective Branding - By emphasizing connection and laughter through their products, brands can create a stronger and more loyal customer base.
Industry Implications
1. Candy Industry - The candy industry can capitalize on the trend of combining fruit flavors for their candy brands.
2. Marketing Industry - The marketing industry can utilize the idea of personalized marketing campaigns to attract and engage more customers.
3. Retail Industry - Retailers can use connective branding to create better customer engagement and loyalty.
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