Laffy Taffy Debuted New 'Pun-Filled' Wrapping Paper for the Holidays
Grace Mahas — December 14, 2020 — Marketing
Fans of the iconic candy brand Laffy Taffy are now in luck since the brand recently debuted a hilarious, 'pun-filled' wrapper paper collection. The new Laffy Taffy Laff Bites wrapping paper features jokes on the wrapper, just like the signature packaging of the beloved candy. These corny jokes range from 'What does a square make in the snow? Snow Angles" to "What's spicey but cold in the winter? Chilly peppers."
The amusing Laffy Taffy Laff Bites wrapping paper will make unveiling holiday presents more exciting. Fans can get their hands on the limited-edition paper on the brand’s Facebook Shop for only $1.01 (priced at this to represent the acronym "lol), but should move quickly since the wrapping paper is only available while supplies last.
Image Credit: Laffy Taffy
The amusing Laffy Taffy Laff Bites wrapping paper will make unveiling holiday presents more exciting. Fans can get their hands on the limited-edition paper on the brand’s Facebook Shop for only $1.01 (priced at this to represent the acronym "lol), but should move quickly since the wrapping paper is only available while supplies last.
Image Credit: Laffy Taffy
Trend Themes
1. Pun-filled Wrapping Paper - Creating wrapping paper with jokes and puns printed on it adds an element of fun and entertainment to gift-giving occasions.
2. Limited-edition Collectible Wrapping Paper - Introducing limited-edition wrapping paper designs that are unique and not easily found in traditional stores can create a sense of exclusivity and appeal to collectors.
3. Branding Through Packaging - Using branded wrapping paper featuring a company's signature style or iconic elements can reinforce brand recognition and strengthen brand loyalty among consumers.
Industry Implications
1. Gift and Stationery - The gift and stationery industry can tap into the demand for creative and unique wrapping paper designs by offering a wide variety of options that cater to different preferences.
2. Confectionery - Confectionery brands can leverage their existing products to create branded wrapping paper, creating additional revenue streams and reinforcing their brand identity.
3. E-commerce and Online Retail - Online retailers can capitalize on the popularity of limited-edition collectibles by partnering with brands to offer exclusive wrapping paper designs and attract a niche market of collectors.
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