This Tool Lets Users Make Original LaCroix Sparkling Water Packaging
LaCroix Sparkling Water is a popular sparkling water option throughout the US, with flavors that range from Lemon to Grapefruit to pure and unflavored, but for those who crave something new, there's hope. The 'My LaCroix' tool is a simple online site that lets users create and share their own LaCroix Sparkling Water can designs and flavors.
Since users can enter whatever flavor they want, the designs can range from realistic to absurd. On the more realistic end, users have created flavors like fig, tropical or nectarine. On the absurd side, however, flavors have included feet, taco party or zebra.
The My LaCroix tool was created by fans of the drink, rather than a sponsorship from the drink itself, meaning that it is unlikely that even the realistic flavors will end up on the shelves soon.
Since users can enter whatever flavor they want, the designs can range from realistic to absurd. On the more realistic end, users have created flavors like fig, tropical or nectarine. On the absurd side, however, flavors have included feet, taco party or zebra.
The My LaCroix tool was created by fans of the drink, rather than a sponsorship from the drink itself, meaning that it is unlikely that even the realistic flavors will end up on the shelves soon.
Trend Themes
1. Diy-branding - Tools that allow for user-generated content to personalize branding will become more popular.
2. Absurd-flavors - Brands may incorporate humor and unconventional flavors to appeal to younger generations.
3. Crowdsourcing-design - Crowdsourcing platforms will be increasingly used to source artwork and design elements from consumers.
Industry Implications
1. Beverage - Beverage companies can capitalize on DIY branding to create personalized experiences for their customers.
2. Design - Design platforms can integrate user-generated content to provide unique design elements and templates to their customers.
3. Marketing - Marketing agencies can use crowdsourcing to gain insight into effective design and branding strategies that appeal to various demographics.
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