Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Laura McQuarrie — November 21, 2022 — Business
References: newdigitalage.co
This busy holiday shopping season, Lacoste is launching an AR fragrance campaign and sampling activity at Westfield London. Over the course of two days, the experiential pop-up will target Gen Z shoppers with a photobooth, NFTs, virtual wallets and augmented reality games.
The Lacoste Superheroes campaign gives young shoppers the chance to see themselves on big screens throughout Westfield London so that Lacoste fragrance remains top-of-mind for seasonal shoppers. After signing up, shoppers will automatically receive two non-fungible tokens and a virtual wallet, plus access to an AR treasure hunt game, where they can scan the area to find virtual prize boxes. With this experience, shoppers can pick up vouchers, gift packs, full-sized fragrances and more.
Fortunately for those who won't be able to visit in person, the NFTs will be available nationwide.
The Lacoste Superheroes campaign gives young shoppers the chance to see themselves on big screens throughout Westfield London so that Lacoste fragrance remains top-of-mind for seasonal shoppers. After signing up, shoppers will automatically receive two non-fungible tokens and a virtual wallet, plus access to an AR treasure hunt game, where they can scan the area to find virtual prize boxes. With this experience, shoppers can pick up vouchers, gift packs, full-sized fragrances and more.
Fortunately for those who won't be able to visit in person, the NFTs will be available nationwide.
Trend Themes
1. Experiential Fragrance Campaigns - Opportunity for fragrance and beauty brands to create innovative experiential campaigns that leverage AR, NFTs, virtual wallets and gamification to target younger generations.
2. Ar-enabled Gamification - Opportunity for gaming and entertainment industries to leverage AR and gamification to create engaging experiences for customers, particularly younger demographics.
3. NFT Rewards Programs - Opportunity for brands across industries to incorporate NFTs into their rewards programs, providing unique and collectible incentives for customers.
Industry Implications
1. Fragrance and Beauty - Fragrance and beauty brands can leverage AR and gamification to create more memorable and engaging campaigns for customers, particularly those of younger age groups.
2. Retail - Retailers can incorporate AR and NFTs into their promotional activities to create interactive experiences and drive foot traffic and sales.
3. Entertainment - Entertainment companies can leverage AR and gamification to create more immersive and engaging experiences for their target audience.
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