The Krystal Big Burger is Being Tested at 31 Locations
Michael Hemsworth — March 15, 2023 — Lifestyle
References: krystal & fastfoodpost
The Krystal Big Burger is a new addition to the brand's menu that's being tested at 31 of its locations to provide diners with an alternative to its signature sliders. The burger, which is being temporarily referred to as the Big Burger, features a quarter-pound of 100% Angus beef patties along with two slices of American cheese, a tangy burger sauce and some crunchy pickle slices. Served on a potato bun, the burger offers a simple take on a classic that will provide diners with an alternative option to enjoy on their next visit.
The Krystal Big Burger is launching alongside a call to action for fans to encourage them to take to social media to help with giving the sandwich its official name ahead of a wider launch.
Image Credit: Krystal
The Krystal Big Burger is launching alongside a call to action for fans to encourage them to take to social media to help with giving the sandwich its official name ahead of a wider launch.
Image Credit: Krystal
Trend Themes
1. QSR Burger Alternatives - The QSR industry can innovate by offering more alternative menu items, such as quarter-pound burgers, for customers looking for more substantial meals.
2. Customizable Menu Items - Offering customizable options and allowing customers to name new menu items through social media promotions can engage consumers and create a sense of community.
3. Social Media Marketing - Utilizing social media platforms to engage with customers and include them in new product development can create buzz and increase brand loyalty.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can drive sales by expanding their menu with more substantial and customizable menu items.
2. Food and Beverage - The food and beverage industry can incorporate social media marketing into their promotions and product development strategies to create excitement and engage customers.
3. Marketing and Advertising - Marketing and advertising companies can assist QSR brands in developing social media campaigns and promotions to increase customer engagement and brand loyalty.
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