Hardee's and Carl's Jr. Have Brought Back the "Really Big Burger Meal"
Colin Smith — December 10, 2021 — Marketing
References: hardees & brandeating
Hardee's, the American QSR chain, has brought back its upsized burger meal for a limited time, along with its sister restaurant, Carl's Jr. The Hardee's version of the burger is named the 'Really Big Hardee,' while the Carl's Jr. version of the burger is named the 'Really Big Carl.' These burgers feature the same ingredients as one another but are high-quality and a large enough portion for any consumer.
The burgers feature a triple layer of charbroiled beef patties interlayered with slices of real cheese. The default ingredients are minimalist, including only Hardee's, or Carl's Jr. sauce and a slice of leaf lettuce, though consumers are able to add more ingredients to these burgers, such as tomatoes or onions. Due to the burger's massive size, the sandwich alone clocks in at around 1,170 calories, which is equal to a full regular-sized meal at Hardee's.
Image Credit: Hardee's
The burgers feature a triple layer of charbroiled beef patties interlayered with slices of real cheese. The default ingredients are minimalist, including only Hardee's, or Carl's Jr. sauce and a slice of leaf lettuce, though consumers are able to add more ingredients to these burgers, such as tomatoes or onions. Due to the burger's massive size, the sandwich alone clocks in at around 1,170 calories, which is equal to a full regular-sized meal at Hardee's.
Image Credit: Hardee's
Trend Themes
1. Upsized QSR Meals - QSR chains are offering larger and more indulgent meals, signaling consumers' increasing preference for comfort and convenience.
2. Customizable Burgers - QSR chains are allowing customers to add a variety of ingredients to their burgers, catering to their unique taste preferences and dietary needs.
3. Minimalist Fast Food - QSR chains are offering simple and straightforward menu options to appeal to consumers' desire for healthier and less processed food choices.
Industry Implications
1. Fast Food - The fast food industry can continue to develop new and innovative menu items and meal combinations to cater to changing consumer preferences and habits.
2. Food and Beverage - The food and beverage industry can explore the emerging trend of indulgent, high-calorie meals and snacks as a reflection of consumers' desire for comfort and convenience.
3. Health and Wellness - The health and wellness industry can leverage the trend of customizable and minimalistic fast food options by encouraging consumers to make healthier choices when ordering at QSR chains.
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