Burger King Brought Back the 'Big King' for a Limited Time
Colin Smith — February 7, 2022 — Pop Culture
References: bk & brandeating
Burger King has announced the return of its double-patty 'Big King burger' at participating locations across North America. This burger has two flame-grilled beef patties that are four inches in diameter. Combining these patties with the lettuce, pickles, onions, cheese, and in-house 'Stacker Sauce' makes this burger a value-packed, calorie-dense meal to enjoy.
Each time Burger King brings back its Big King burger, the fast-food chain alters the recipe in one way or another, such as replacing the 'Big King Sauce' with Stacker Sauce, or adding and subsequently removing a middle bun between the patties. In the past, this burger resembled McDonald's' Big Mac, but this time Burger King has found its unique cut of the burger market. The Big King boasts a lower price than the brand's flagship 'Whopper' and high quality, real beef patties, making it a potential competitor for a permanent menu item at Burger King.
The Big King is currently only available to order by customers with a 'Royal Perks' loyalty membership but the product will be available to the general public at the end of the week.
Image Credit: Burger King
Each time Burger King brings back its Big King burger, the fast-food chain alters the recipe in one way or another, such as replacing the 'Big King Sauce' with Stacker Sauce, or adding and subsequently removing a middle bun between the patties. In the past, this burger resembled McDonald's' Big Mac, but this time Burger King has found its unique cut of the burger market. The Big King boasts a lower price than the brand's flagship 'Whopper' and high quality, real beef patties, making it a potential competitor for a permanent menu item at Burger King.
The Big King is currently only available to order by customers with a 'Royal Perks' loyalty membership but the product will be available to the general public at the end of the week.
Image Credit: Burger King
Trend Themes
1. Gourmet-fast Food - This trend is about offering high-quality and unique fast food items that stand out from regular menu items, like Burger King's Big King burger.
2. Menu Innovation - Restaurants can keep customers engaged and excited by introducing new menu items or alter existing ones, like the Big King burger's recipe alteration each time it's brought back.
3. Limited-time Offerings - Limited-time offerings can create a sense of urgency and exclusivity that entices customers to try a product, like the Big King burger only being available to Royal Perks members at first.
Industry Implications
1. Fast Food - This industry can benefit from creating high-quality, unique menu items that differentiate their brand and create new loyal customers.
2. Food & Beverage Manufacturing - Manufacturers can create and supply unique ingredients and sauces for the creation of gourmet fast food items.
3. Marketing & Advertising - Professionals in this industry can create effective campaigns to promote limited-time offers, new menu items, and brand loyalty programs like Burger King's Royal Perks.
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