Dating App 'Vinylly' Matches Users Through Their Music Compatibility
References: apps.apple & mixmag.net
A new dating app called Vinylly helps users connect and find matches through their music taste, allowing both parties to bond over a common genre, artist, or song. Described as the “first of its kind,” Vinylly analyzes your music streaming habits and asks relevant questions to each user about their personal preference. Vinylly garnered over 40,000 profile views and over 18,700 matches in 2022, proving that consumers value musical taste when pursuing a potential partner.
Vinylly also allows users to create their own personalized playlist and share it with their matches. Users can link their Spotify accounts to browse through their own music library.
“We launched our own proprietary profile generator, giving all music fans the ability to create a profile in minutes. Users can still sync their Spotify too,” added the founder. “Vinylly's mission is backed by science. Connecting through music increases dopamine, oxytocin and lowers cortisol.”
Image Credit: MixMag
Vinylly also allows users to create their own personalized playlist and share it with their matches. Users can link their Spotify accounts to browse through their own music library.
“We launched our own proprietary profile generator, giving all music fans the ability to create a profile in minutes. Users can still sync their Spotify too,” added the founder. “Vinylly's mission is backed by science. Connecting through music increases dopamine, oxytocin and lowers cortisol.”
Image Credit: MixMag
Trend Themes
1. Music-based Dating Apps - There is an opportunity for companies to create more dating apps that align people based on their musical tastes to provide a more personalized matchmaking experience.
2. Personalized Playlists - Music streaming companies should consider offering more personalized playlists based on listeners' music compatibility with others, like Vinylly does, to increase and retain their user base.
3. Musical Compatibility Analysis - There is potential for developers and companies to create software that can analyze music listening habits to determine people's musical compatibility in different areas and settings beyond dating.
Industry Implications
1. Music Streaming - Music streaming companies like Spotify and Apple Music can integrate dating app features that use music compatibility to create a more engaging and personalized user experience.
2. Dating Apps - Dating app developers can use music preference analysis as a way to differentiate themselves from other apps and attract more users who prioritize shared musical taste.
3. Psychology and Relationships - Psychology and relationship experts could research the impact of musical compatibility on different types of relationships, expanding the potential of using music as a tool for connection and creating more personalized relationship-boosting products.
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