This Ad for 'Whiskas' Features a Trip to an Esteemed 'Kitten Kollege'
London agency AMV BBDO partnered with Google, Mediacom and College Humor to create this hilarious 'Kitten Kollege' ad for Whiskas. The promotional video aims to bring a sense of playfulness to the brand's online campaign. The campaign states that feeding felines Whiskas will aid in turning "the kittens of today into the cats of tomorrow."
The ad takes place in a college-like setting where the 'Kitten Kollege' dean is discussing the value of school. During the ad, there are various clips that directly relate to a generic college experience. The dean insists that the kittens will learn about neutering and litter boxes through training videos. There are also art classes, lecture halls and dorm rooms featured in the ad.
However, the overall message of the video is to promote Whiskas' delicious and healthy food. The video points out that the college cafeteria serves this specific food because it helps build strong and healthy felines.
The ad takes place in a college-like setting where the 'Kitten Kollege' dean is discussing the value of school. During the ad, there are various clips that directly relate to a generic college experience. The dean insists that the kittens will learn about neutering and litter boxes through training videos. There are also art classes, lecture halls and dorm rooms featured in the ad.
However, the overall message of the video is to promote Whiskas' delicious and healthy food. The video points out that the college cafeteria serves this specific food because it helps build strong and healthy felines.
Trend Themes
1. Pet Food Education - There is an opportunity in the pet food industry to create educational content that teaches the benefits of feeding high quality and healthy food.
2. Cute and Funny Pet Ads - A trend in the advertising industry is creating humorous and relatable ads that showcase pets in cute and funny scenarios.
3. Marketing to Pet Owners - An emerging trend in the marketing industry is targeting pet owners with specific and personalized campaigns that focus on the well-being of their pets.
Industry Implications
1. Pet Food Industry - The pet food industry can explore different marketing strategies that focus on the health and well-being of pets.
2. Advertising Industry - Advertising agencies can develop more creative and humorous ads that feature pets to capture the attention of consumers.
3. Marketing Industry - Marketers can explore innovative ways to create personalized marketing campaigns that resonate with pet owners and showcase their products in a positive light.
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