Japan's Newest Kit Kat Bars Feature Plastic-Free Paper Packaging
Laura McQuarrie — August 8, 2019 — Eco
References: nestle.jp & soranews24
As of September this year, Nestlé Japan is doing away with plastic packaging for its Kit Kat bars and will introduce paper packaging with an origami-inspired twist. As well as offering a fun way to repurpose used chocolate bar wrappers, this simple packaging switch is set to help save hundreds of tons of plastic each year.
The paper chocolate wrapper packaging is being rolled out for products like the Kit Kat Mini Original, which encourage people to turn them into paper cranes with special messages on them that can be shared with friends and family members.
With the introduction of these new Kit Kat chocolate bar wrappers, Nestlé Japan is working towards its goal of using only 100% recyclable and reusable packaging by the year 2025.
The paper chocolate wrapper packaging is being rolled out for products like the Kit Kat Mini Original, which encourage people to turn them into paper cranes with special messages on them that can be shared with friends and family members.
With the introduction of these new Kit Kat chocolate bar wrappers, Nestlé Japan is working towards its goal of using only 100% recyclable and reusable packaging by the year 2025.
Trend Themes
1. Plastic-free Packaging - The shift towards using paper packaging instead of plastic presents an opportunity for businesses to explore more sustainable and eco-friendly packaging solutions.
2. Origami-inspired Design - The origami-inspired design of the paper packaging opens up possibilities for incorporating interactive and creative elements into product packaging.
3. Personalized Packaging - The option to personalize the paper cranes with special messages creates an opportunity for businesses to offer customizable packaging experiences that foster emotional connections with customers.
Industry Implications
1. Food and Beverage Packaging - The transition from plastic to paper packaging in the food and beverage industry can pave the way for other products to adopt more sustainable packaging practices.
2. Creative Arts and Crafts - The introduction of origami-inspired packaging opens up opportunities for businesses in the creative arts and crafts industry to develop innovative and interactive packaging solutions.
3. Personalized Gifts and Stationery - The concept of personalized packaging with special messages on the paper cranes can be applied to the gifts and stationery industry, allowing for unique and sentimental gift options.
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