John Crabbie & Co. Release Edinburgh'sfirst Single Malt in 100 Years
Niko Pajkovic — February 12, 2022 — Lifestyle
References: scotchwhisky & thespiritsbusiness
Scotch whisky brand John Crabbie & Co has released Chain Pier Single Malt, the first single malt whiskey to be produced in Edinburgh in close to 100 years. In addition, it's the first single malt to be produced by the company's specialty Chain Pier Distillery, making it a first in more ways than one.
According to the company, the new expression was aged in charred virgin American oak barrels. As a result, the whiskey delivers a sophisticated flavor profile consisting of notes of berries, green apples, and forest fruits on the nose, with a sweet malt and caramel finish on the palate.
“The launch of the Chain Pier Single Malt is an incredibly exciting step in the John Crabbie & Co journey, as the malt whisky that we have crafted from start to finish at a site of our own," said James Stocker, marketing director at Halewood Artisanal Spirits, referencing the whiskey's symbolic importance.
According to the company, the new expression was aged in charred virgin American oak barrels. As a result, the whiskey delivers a sophisticated flavor profile consisting of notes of berries, green apples, and forest fruits on the nose, with a sweet malt and caramel finish on the palate.
“The launch of the Chain Pier Single Malt is an incredibly exciting step in the John Crabbie & Co journey, as the malt whisky that we have crafted from start to finish at a site of our own," said James Stocker, marketing director at Halewood Artisanal Spirits, referencing the whiskey's symbolic importance.
Trend Themes
1. Revival of Single Malt Whiskey - The resurgence of single malt whiskey production in historic locations presents an opportunity for innovative new expressions.
2. Charred Oak Barrel Aging - The trend of aging whiskey in charred oak barrels opens up room for experimentation with new flavor profiles.
3. Craft Distillery Expansion - Expansion of craft distilleries into historic locations creates opportunities to showcase unique, hyperlocal flavor profiles.
Industry Implications
1. Distilleries - Distilleries can innovate by experimenting with new age-old techniques and locations.
2. Hospitality - Hospitality can capitalize on the revival of historic single malt whiskey production by offering unique drinks to customers.
3. Retail - Retail can showcase unique offerings from craft distilleries operating in historic locations.
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