Khloe Kardashian's Good American is Now Venturing into Activewear
Laura McQuarrie — August 3, 2018 — Pop Culture
References: goodamerican & wellandgood
Khloe Kardashian's Good American, which began as a premium denim brand, is now venturing into the making of activewear that's designed to be functional and flatting for all women. Inclusivity is a main focus of the new offerings, as the all-new workout clothing includes tops and bottoms available in sizes from XS to 4XL. Accessibility is also a key point of the new 41-piece fitness fashion styles, as the goods range in price from about $60 to $150.
Although garments like various garments that make up the collection emphasize style, they are also packed with performance features such as four-way stretch and antiperspirant materials. In the new Good American activewear line, consumers will find products such as the Core Power Sports Bra, the Knot a Quitter Tank and the Icon Bike Short.
Although garments like various garments that make up the collection emphasize style, they are also packed with performance features such as four-way stretch and antiperspirant materials. In the new Good American activewear line, consumers will find products such as the Core Power Sports Bra, the Knot a Quitter Tank and the Icon Bike Short.
Trend Themes
1. Inclusive Activewear - The rise in size-inclusive activewear promotes the idea of inclusivity and caters to a wider range of consumers, opening up opportunities for brands to create more diverse and inclusive products.
2. Affordable Workout Clothing - The new Good American activewear boasts accessibility with its range in prices from $60 to $150, creating opportunities for brands to develop affordable workout clothing that combines style and performance.
3. Functional Fashion - Activewear brands such as Good American prioritize functionality in their designs, presenting an opportunity for fashion and sportswear companies to create more functional and versatile fashion pieces.
Industry Implications
1. Fashion Retail - The rise of inclusive and affordable activewear offers opportunities for fashion retailers to expand their product lines and appeal to a more diverse range of consumers.
2. Sportswear - The demand for performance-based activewear introduces opportunities for sportswear companies to innovate their fabrics and designs to meet the needs of athletes and fitness enthusiasts.
3. Fitness Technology - The trend towards functional activewear presents opportunities for fitness technology companies to develop wearable tech that complements and enhances workout clothing performance.
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