LoveShackFancy Launches its Debut Activewear Collection in Three Styles
References: loveshackfancy & fashionunited
LoveShackFancy, a womenswear brand known for vintage-inspired clothing, has expanded its portfolio to include activewear. Nine pieces, including sports bras, leggings, biker shorts, tanks, athletic dresses, and a skirt, are included in the debut collection and come in three prints: a pink floral, a blue hibiscus pattern, and a neutral floral pattern. The breathable, lightweight activewear garments are constructed from a fabric that is a blend of 72% nylon and 28% spandex for added comfort and stability during high-intensity activities. The collection also adds the waffle-knitted ‘Henleys’ and a set of joggers for a more loungewear-style approach.
The LoveShackFancy activewear collection officially launches on January 10 in all patterns, sizes XXS to XXL, and a price range of $115-$195 USD. The collection will be available in all 10 of the brand’s retail stores as well as online at its website.
Image Credit: LoveShackFancy
The LoveShackFancy activewear collection officially launches on January 10 in all patterns, sizes XXS to XXL, and a price range of $115-$195 USD. The collection will be available in all 10 of the brand’s retail stores as well as online at its website.
Image Credit: LoveShackFancy
Trend Themes
1. Vintage-inspired Activewear - Opportunity to innovate in the activewear industry by creating designs that merge vintage and contemporary elements.
2. Floral Prints in Activewear - Opportunity to innovate in the fashion industry by incorporating floral patterns in activewear collections.
3. Loungewear-style Activewear - Opportunity to innovate in the activewear industry by creating multifunctional activewear garments that can be worn for both workouts and leisure.
Industry Implications
1. Fashion - Incorporating floral prints in activewear collections could be disruptive in the fashion industry as it offers a new aesthetic for activewear.
2. Activewear - Creating multifunctional activewear garments that can be worn for both workouts and leisure could be disruptive in the activewear industry as it provides versatility and convenience for consumers.
3. Retail - Offering a vintage-inspired activewear collection could be disruptive in the retail industry as it attracts consumers who are looking for unique and distinctive styles.
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