Kettle Chips Steakhouse Barbecue Has No Artificial Ingredients
Michael Hemsworth — February 24, 2021 — Marketing
References: kettlebrand & conveniencestore
The Kettle Chips Steakhouse Barbecue snack chips are a new offering from the brand that are focused on providing a premium flavor experience for consumers to choose when craving a crunchy snack. The snack follows on the brands success with its previous premium flavor launches and aims to capture the flavor of premium barbecue perfectly. The chips are made with British potatoes as well as no artificial ingredients in the mix.
Marketing Director at Kettle Foods Louise Thompson said, Our latest product launch, Steakhouse Barbecue, reflects consumer demand for authentic, BBQ flavors, featuring real meat ingredients which are currently under-represented in the premium crisp category. The pairing of meat and iconic barbecue flavors is renowned and we’re incredibly proud to introduce this SKU to the BBQ snacking category - currently the only one to feature real meat ingredients across premium brands. After our incredibly successful launch of Thai Sweet Chili in 2020, along with our Tastes of Britain sub-range trio, we’re sure that consumers will be delighted with the intense and mouth-watering seasoning of Steakhouse Barbecue. We’re confident that in just one bite these crisps will transport consumers back to memories of long summer evenings enjoying a barbecue with friends and family.”
Marketing Director at Kettle Foods Louise Thompson said, Our latest product launch, Steakhouse Barbecue, reflects consumer demand for authentic, BBQ flavors, featuring real meat ingredients which are currently under-represented in the premium crisp category. The pairing of meat and iconic barbecue flavors is renowned and we’re incredibly proud to introduce this SKU to the BBQ snacking category - currently the only one to feature real meat ingredients across premium brands. After our incredibly successful launch of Thai Sweet Chili in 2020, along with our Tastes of Britain sub-range trio, we’re sure that consumers will be delighted with the intense and mouth-watering seasoning of Steakhouse Barbecue. We’re confident that in just one bite these crisps will transport consumers back to memories of long summer evenings enjoying a barbecue with friends and family.”
Trend Themes
1. Meat-flavored Snack Chips - There is a growing demand for meat-flavored snack chips as consumers look for more authentic BBQ flavors.
2. Premium Flavor Offerings - Premium flavor offerings are becoming increasingly popular in the snack industry, and companies can capitalize on this trend by offering unique and high-quality flavor profiles.
3. Natural Ingredients - Consumers are increasingly looking for snack chips made with natural ingredients, creating an opportunity for companies to differentiate themselves by offering healthier alternatives.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can capitalize on the growing demand for unique and high-quality flavor profiles by offering new and innovative products.
2. Meat Industry - The meat industry can explore new opportunities by partnering with snack food companies to offer real meat ingredients in snack products.
3. Natural Food Industry - The natural food industry can leverage the growing consumer demand for natural ingredients by offering healthier snack options that meet these preferences.
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