This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
Laura McQuarrie — February 28, 2015 — Tech
References: doritosketchup & marketingmag
Last year, Doritos' Ketchup Chips were reintroduced in limited numbers after being absent from the shelves of stores for 10 years—then they sold out in a matter of five weeks. Now, to celebrate the return of the flavored potato chips, the brand is challenging its most devoted fans to a special showdown.
The interactive mobile app takes the form of a game called 'The Hold Out,' asking fans to press down on a button for as long as they possibly can. The winner will receive the last bag of Doritos' Ketchup Chips preserved in a glass case, in addition to a year's supply of chips. The unusual challenge will run throughout the month of March, giving millennials plenty of time on their spring breaks to spend time competing for chips.
The interactive mobile app takes the form of a game called 'The Hold Out,' asking fans to press down on a button for as long as they possibly can. The winner will receive the last bag of Doritos' Ketchup Chips preserved in a glass case, in addition to a year's supply of chips. The unusual challenge will run throughout the month of March, giving millennials plenty of time on their spring breaks to spend time competing for chips.
Trend Themes
1. Limited Edition Revival - Opportunity for brands to reintroduce limited edition products to generate excitement and drive sales.
2. Interactive Mobile Apps - Potential for brands to create engaging mobile apps that connect with consumers and offer unique experiences.
3. Gamification Marketing - Incorporating gamification elements in marketing initiatives to captivate and motivate target audiences.
Industry Implications
1. Snack Food Industry - Snack food companies can leverage limited edition releases and interactive apps to attract and engage consumers.
2. Mobile App Development - Opportunity for mobile app developers to collaborate with brands in creating interactive and gamified apps.
3. Marketing and Advertising - Incorporating gamification strategies in marketing campaigns can help businesses stand out and better connect with their target audience.
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