These New Doritos Snack Chips Come in Two Familiar Flavors
Michael Hemsworth — August 12, 2022 — Marketing
References: doritos & snackandbakery
These Doritos snack chips are being launched to offer consumers a way to indulge their craving for a new way to enjoy some classic condiments. The Doritos Ketchup and Doritos Spicy Mustard are characterized by their bold flavor, which is infused directly onto each one of the corn tortilla chips. The Doritos Ketchup is arriving for the first time in the US after being available in the Canadian market for a while and boasts a sweet yet tangy flavor, while Doritos Spicy Mustard gets its inspiration from Chinese hot mustard.
The new Doritos snack chips are a limited-edition offering that are only arriving for a short while on snacks.com for consumers to pick them up for $5.59 per 9.25-ounce bag.
The new Doritos snack chips are a limited-edition offering that are only arriving for a short while on snacks.com for consumers to pick them up for $5.59 per 9.25-ounce bag.
Trend Themes
1. Condiment-flavored Snack Chips - The trend of condiment-flavored snack chips has the potential to disrupt the snacking industry by offering familiar yet unique flavors to consumers.
2. Flavor Infused Chips - The trend of flavor-infused chips presents an opportunity for chip manufacturers to develop new and unique flavor profiles to entice consumers.
3. Limited-edition Release - The trend of releasing limited-edition snack products creates a sense of urgency among consumers and encourages them to try new products.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the trend of condiment-flavored snack chips by introducing new and unique flavor profiles to their existing product lines.
2. Condiment - The condiment industry can expand their reach by partnering with snack food manufacturers to create condiment-flavored snacks.
3. Limited Edition Products - The trend of releasing limited-edition products can be leveraged by various industries including fashion, technology, and collectibles to create a sense of scarcity and exclusivity.
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