This Krusteaz Campaign Has Pancakes Breaking Up with Syrup
Michael Hemsworth — February 13, 2023 — Marketing
References: krusteaz & snackandbakery
This new Krusteaz campaign is being launched ahead of National Pancake Day (February 21, 2023) as part of the brand's cheeky initiative to encourage consumers to try an alternative condiment with their breakfast.
The campaign consists of a full page letter ad taken out in USA Today, which features pancakes breaking up with syrup in favor of a decidedly sweet new partner: Nutella. The campaign sees pancakes and Nutella joining forces to encourage consumers to try out the spread on their next batch of the breakfast essential.
Krusteaz commented on the campaign saying, "This is one romance everyone can root for—Krusteaz and Nutella are two brands that just make sense and magic happens when they get together. Can I promise our Krusteaz pancakes remain monogamous? Perhaps not, but we’re excited to see where this love affair goes, and hope Americans enjoy something 'Nu' this year."
The campaign consists of a full page letter ad taken out in USA Today, which features pancakes breaking up with syrup in favor of a decidedly sweet new partner: Nutella. The campaign sees pancakes and Nutella joining forces to encourage consumers to try out the spread on their next batch of the breakfast essential.
Krusteaz commented on the campaign saying, "This is one romance everyone can root for—Krusteaz and Nutella are two brands that just make sense and magic happens when they get together. Can I promise our Krusteaz pancakes remain monogamous? Perhaps not, but we’re excited to see where this love affair goes, and hope Americans enjoy something 'Nu' this year."
Trend Themes
1. Cheeky Food Pairing Campaigns - Opportunity to disrupt traditional food pairings and encourage consumers to try unexpected combinations for breakfast and beyond.
2. Humorous Advertising Strategies - Opportunity to utilize humor in advertising to stand out and create memorable campaigns.
3. Seasonal Promotions - Opportunity to tie campaigns into specific holidays or occasions to drive engagement and interest.
Industry Implications
1. Food and Beverage - Opportunity to create unique and unexpected flavor combinations to differentiate in a crowded market.
2. Advertising and Marketing - Opportunity to incorporate humor and create memorable campaigns for brands.
3. Retail - Opportunity to drive seasonal sales with creative promotions and tie-ins to holidays or occasions.
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