The Karlstad Energi Campaign Urges People to "Learn How to Avoid the Worst Pigs"
Meghan Young — October 25, 2012 — Marketing
References: karlstadsenergi.se & ibelieveinadv
The Karlstad Energi campaign looks like something straight out of the classic novel 'Animal Farm' by George Orwell. It was the pigs that became 'civilized' and took over the farm, after all. Dressed as wealthy individuals, the pigs in this ad campaign don't look very trustworthy. The company hones in on this seediness in order to encourage people to take their electricity business to them.
Conceived and executed by Bulldozer, an ad agency based in Karlstad, Sweden, the Karlstad Energi campaign urges people to "learn how to avoid the worst pigs." One of the biggest lessons these people will get is that Karlstad Energi is the way to go. The Karlstad Energi campaign was art directed by Andreas Österlund with illustrations and photography by Anders Lipkin.
Conceived and executed by Bulldozer, an ad agency based in Karlstad, Sweden, the Karlstad Energi campaign urges people to "learn how to avoid the worst pigs." One of the biggest lessons these people will get is that Karlstad Energi is the way to go. The Karlstad Energi campaign was art directed by Andreas Österlund with illustrations and photography by Anders Lipkin.
Trend Themes
1. Seedy Ad Campaigns - Companies can utilize seedy imagery in their ad campaigns to encourage customers to choose their brand over others.
2. Animal-inspired Advertising - Animal-inspired advertising can be a unique way for companies to grab customers' attention and communicate their message.
3. Trustworthiness Messaging - Messaging focused on building trust with customers can be a powerful tool for companies looking to gain a competitive edge in their industry.
Industry Implications
1. Energy - Companies in the energy industry can utilize unique ad campaigns like Karlstad Energi's to differentiate themselves from competitors and attract new customers.
2. Advertising - Ad agencies like Bulldozer can utilize animal-inspired imagery and messaging focused on building trust to create effective campaigns for their clients.
3. Marketing - Marketing professionals can learn from Karlstad Energi's campaign to develop messaging that resonates with customers and helps their brand stand out in a crowded marketplace.
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