The #KahluaStirItUpChallenge Tasks Couples with Going Internet-Free
Laura McQuarrie — December 7, 2021 — Marketing
References: Kahlua & prnewswire
The Stir Up Your Routine campaign from Kahlúa is expanding to include the #KahluaStirItUpChallenge for couples, which challenges them to go 30 nights without Internet. To inspire a life of more playful moments, the brand is giving couples the chance to win $25,000 for going Internet-free.
It's estimated that almost half of Americans spend five to six hours a day on their phones and the average person will spend 76,500 hours (the equivalent of nearly nine years) on their mobile device over the course of their life. To help couples become closer and more present with one another without the distraction of technology, the #KahluaStirItUpChallenge has the potential to reward couples in more ways than one. Couples who are ready to shake up their evening routine are invited to enter online.
It's estimated that almost half of Americans spend five to six hours a day on their phones and the average person will spend 76,500 hours (the equivalent of nearly nine years) on their mobile device over the course of their life. To help couples become closer and more present with one another without the distraction of technology, the #KahluaStirItUpChallenge has the potential to reward couples in more ways than one. Couples who are ready to shake up their evening routine are invited to enter online.
Trend Themes
1. Digital Detox Challenges - Challenges or campaigns that promote taking a break from technology for a set amount of time.
2. Offline Experiences - Activities or events that encourage in-person interactions and engagement without the use of the internet.
3. Rewards for Unplugged Time - Offering incentives or prizes for individuals or couples who successfully complete a period of time without using the internet.
Industry Implications
1. Alcohol and Beverage - Alcohol and beverage companies can promote and sponsor digital detox challenges or campaigns that align with their brand values and encourage individuals to unplug and unwind over a drink.
2. Travel and Leisure - Travel and leisure companies can offer experiences or packages that promote offline activities or digital detoxes and help individuals disconnect and recharge while enjoying new surroundings.
3. Mobile Device and Smartphone - Mobile device and smartphone companies have an opportunity to create or promote features or settings that encourage unplugging and balancing screen time with offline activities or social interactions.
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