Just For Men Partnered with Perfect Corp. for Virtual Try Ons
Michael Hemsworth — November 3, 2021 — Fashion
References: justformen & drugstorenews
Finding the right color of hair dye just got a whole lot easier thanks to the latest partnership between Just For Men and the Perfect Corp. that will enable consumers to virtually try out colors before they buy them. The partnership makes use of Perfect Corp.'s augmented reality (AR) technology and will allow shoppers to try out beard and mustache dye right in the store aisle. This will help to reduce the reliance on guesswork and greatly enhance a shopper's ability to get the exact kind of results they're looking for.
Perfect Corp. Founder and CEO Alice Chang commented on the new shopper experience saying, "We are excited to partner with Combe to build a hyper-realistic virtual try-on experience for the Just For Men brand. Perfect Corp.’s AI Beard Dye Technology provides men’s hair color with a dynamic solution to drive product discovery, increase consumer engagement, and boost purchasing confidence. We look forward to seeing how the power of AI helps enhance the man’s hair color experience.”
Perfect Corp. Founder and CEO Alice Chang commented on the new shopper experience saying, "We are excited to partner with Combe to build a hyper-realistic virtual try-on experience for the Just For Men brand. Perfect Corp.’s AI Beard Dye Technology provides men’s hair color with a dynamic solution to drive product discovery, increase consumer engagement, and boost purchasing confidence. We look forward to seeing how the power of AI helps enhance the man’s hair color experience.”
Trend Themes
1. Virtual Hair Dye Sampling - Just For Men and Perfect Corp. are using AR technology to enhance the hair dye shopping experience, reducing guesswork and increasing purchasing confidence.
2. AI-powered Product Discovery - The AI Beard Dye Technology used by Perfect Corp. provides a dynamic solution to drive product discovery, enhance brand engagement, and boost consumer trust.
3. Hyper-realistic Virtual Try-ons - Perfect Corp.'s AR technology creates a hyper-realistic virtual try-on experience that allows consumers to try out beard and mustache dye in-store.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage AR technology to provide virtual makeovers and product samplings, improving consumer engagement and satisfaction.
2. Retail - Retail companies can implement AR technology for hyper-realistic in-store product try-ons, enhancing the consumer purchasing journey and reducing product returns.
3. Artificial Intelligence - The AI technology used in the virtual hair dye sampling partnership between Just For Men and Perfect Corp. can be used by other industries to enhance product discovery and consumer engagement.
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