Johnnie Walker, 88rising, and VANDYTHEPINK Debut a New Blue Label Bottle
A limited-edition Johnnie Walker Blue Label created by Junghoon Vandy Son, better known as VANDYTHEPINK, is being offered to spirits and art lovers by 88rising, the groundbreaking music and arts group, and Johnnie Walker. The release also taps NFT marketplace BlockBar, allowing consumers to participate in a token-gated voting event to inspire the next VANDYTHEPINK bottle.
Streetwear designer VANDYTHEPINK is well-known for his fresh and humorous interpretations of symbols drawn from global pop culture. By adopting the qualities of Johnnie Walker and 88rising’s dedicated community, VANDYTHEPINK designed the artwork for this bottle.
Senior Vice President of Whiskies, Sophie Kelly, commented: “We are thrilled to be pushing boundaries in Web3 as this is a first of its kind creator collaboration with an NFT marketplace, ultimately allowing the BlockBar community to play with unique VANDYTHEPINK icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us.”
Image Credit: Johnnie Walker
Streetwear designer VANDYTHEPINK is well-known for his fresh and humorous interpretations of symbols drawn from global pop culture. By adopting the qualities of Johnnie Walker and 88rising’s dedicated community, VANDYTHEPINK designed the artwork for this bottle.
Senior Vice President of Whiskies, Sophie Kelly, commented: “We are thrilled to be pushing boundaries in Web3 as this is a first of its kind creator collaboration with an NFT marketplace, ultimately allowing the BlockBar community to play with unique VANDYTHEPINK icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us.”
Image Credit: Johnnie Walker
Trend Themes
1. Nft-backed Collaboration - Collaborations between NFT marketplaces and brands can pave the way for unique offerings and co-creation opportunities.
2. Artist-inspired Spirits - Partnering with artists to create limited edition packaging and labeling can entice art and spirit lovers alike.
3. Blockchain Community Engagement - Using token-gated voting events can create engagement opportunities for blockchain communities to co-create products with brands and artists.
Industry Implications
1. Spirits - Collaborating with artists and using NFTs in limited edition packaging and labeling can offer innovative experiences to the spirits industry.
2. Art - Partnering with spirits brands can open up new markets for artists, allowing their unique style and perspectives to be featured on packaging and labeling.
3. Blockchain Technology - The use of blockchain technology in co-creation events allows for transparency, security, and community engagement opportunities.
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