These Limited-Edition Johnnie Walker Bottles Come in Three Styles
Michael Hemsworth — September 2, 2020 — Marketing
References: johnniewalker & conveniencestore
These limited-edition Johnnie Walker bottles have been unveiled by the brand for its 200th anniversary to help commemorate its progress so far. The new branding includes bottles for its Red Label, Black Label and Gold Label Reserve varieties, which are each emblazoned with the brand's signature "Keep Walking" slogan proudly on the rear. The spirits can be purchased individually or in a special three-bottle bundle.
Johnnie Walker's GB Brand Ambassador Ali Reynolds spoke on the new limited-edition Johnnie Walker bottles saying, "These limited-edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone. This striking new design is sure to stand-out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers.”
Johnnie Walker's GB Brand Ambassador Ali Reynolds spoke on the new limited-edition Johnnie Walker bottles saying, "These limited-edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone. This striking new design is sure to stand-out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers.”
Trend Themes
1. Limited-edition Bottle Design - Opportunity to create exclusive and eye-catching bottle designs to commemorate special occasions and milestones.
2. Brand Collaboration for Special Editions - Opportunity for brands to collaborate with other companies or artists to create unique and collectible limited-edition bottles.
3. Personalized Packaging - Opportunity to offer customization options for packaging, allowing consumers to create their own unique bottles.
Industry Implications
1. Alcohol and Spirits - Disruptive innovation opportunity for the alcohol and spirits industry to explore new and creative ways of packaging and branding their products.
2. Gift and Luxury Goods - Disruptive innovation opportunity for the gift and luxury goods industry to create exclusive and premium packaging options.
3. Collectibles and Memorabilia - Disruptive innovation opportunity for the collectibles and memorabilia industry to collaborate with renowned brands and create limited-edition products with high perceived value.
5.6
Score
Popularity
Activity
Freshness
