The Jim Beam Bourbon Cream is Limited-Edition
Michael Hemsworth — December 11, 2021 — Marketing
The Jim Beam Bourbon Cream liqueur is being launched by the brand in the US market as a velvety libation for consumers to enjoy this holiday season as part of their dessert offerings or as a satisfying tipple. The product maintains an ABV of 15% and features a sweet cream profile that is incorporated with Kentucky Straight Bourbon Whiskey that provides notes of caramel, vanilla and oak. The liqueur is launching for a limited time only at select retailers in the US for $19.99.
Vice President of Marketing for Jim Beam at Beam Suntory Veronique Mura commented on the new Jim Beam Bourbon Cream liqueur saying, "Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. Jim Beam’s Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savour time with family once that holiday to-do list is complete.”
Vice President of Marketing for Jim Beam at Beam Suntory Veronique Mura commented on the new Jim Beam Bourbon Cream liqueur saying, "Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. Jim Beam’s Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savour time with family once that holiday to-do list is complete.”
Trend Themes
1. Bourbon Cream Liqueurs - The velvety and sweet flavor profile of bourbon cream presents innovation opportunities in the liqueur industry.
2. Limited-edition Releases - The release of limited-edition beverages generates buzz and exclusivity, providing marketing and sales opportunities in the spirits industry.
3. Innovative Holiday Cocktails - The incorporation of bourbon cream in cocktails presents is an innovative way to elevate holiday drinking experiences.
Industry Implications
1. Spirits Industry - The launch of Jim Beam's Bourbon Cream presents marketing opportunities for other companies in the spirits industry to release their own unique bourbon cream liqueurs.
2. Retail Industry - The limited-time release of Jim Beam's Bourbon Cream drives sales in select retailers, showcasing the potential marketing power of exclusive and seasonal products.
3. Hospitality Industry - Bourbon cream, with its unique flavor profile, presents an opportunity for bars, restaurants, and hotels to create innovative cocktails and dessert offerings for their clients.
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