7-Eleven Created a Sparkly Slurpee Jewelry Collab with King Ice
Laura McQuarrie — June 30, 2023 — Marketing
References: 7collection & foodandwine
7-Eleven recently gave its iconic Slurpee frozen drink a fresh new logo and cup design, collaborated on a song with rapper Flo Milli and released a jewelry collaboration with streetwear and accessories designer King Ice. There are four designs in the branded capsule jewelry collection, an OG 7-Eleven logo pendant, as well as the new Slurpee design on a necklace, a keychain, and a car weight. All of these special 7-Eleven designs sport 14-karat gold and the cups highlight the accentuated "S" with white gold.
Fortunately for 7-Eleven rewards members, additional themed necklaces, rings, bracelets, and a chain valued at $2,500 will be up for grabs exclusively to them for a limited time this summer.
Fortunately for 7-Eleven rewards members, additional themed necklaces, rings, bracelets, and a chain valued at $2,500 will be up for grabs exclusively to them for a limited time this summer.
Trend Themes
1. Branded Collaborations - Brands partnering with jewelry designers to create unique and exclusive collections.
2. Personalized Branding - Customized jewelry featuring iconic logos and designs for brand enthusiasts.
3. Luxury Fast Food Merchandise - High-end jewelry collections inspired by popular fast food brands.
Industry Implications
1. Fast Food - Fast food chains collaborating with jewelry designers to create branded merchandise.
2. Fashion Accessories - Fashion brands creating jewelry collections with iconic logos and designs.
3. Luxury Retail - Luxury retailers offering exclusive and high-end jewelry collaborations with popular brands.
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