The More is More Collection Was Inspired by Premium Ice Cream Bars
Laura McQuarrie — July 10, 2023 — Fashion
References: stephaniegottlieb
Luxury jewelry designer Stephanie Gottlieb collaborated with Magnum Ice Cream to create the six-piece More is More Collection featuring designs inspired by the brand's iconic layered bars. This limited-edition fine jewelry collection features pieces that are made for layering, making it easy for everyone to bring out their inner maximalist.
Within the collection, there's The Chocolate & Vanilla Enamel Ring, inspired by the classic Magnum ice cream Bar, as well as the stackable Melt Ring and the More is More Gold Letter Charm & Chain.
To mark the launch of this special jewelry collection, Magnum is hosting a social giveaway on Instagram that gives fans the opportunity to try their hand at winning a piece from the collection.
Within the collection, there's The Chocolate & Vanilla Enamel Ring, inspired by the classic Magnum ice cream Bar, as well as the stackable Melt Ring and the More is More Gold Letter Charm & Chain.
To mark the launch of this special jewelry collection, Magnum is hosting a social giveaway on Instagram that gives fans the opportunity to try their hand at winning a piece from the collection.
Trend Themes
1. Ice Cream-inspired Jewelry - The trend of creating jewelry inspired by popular foods presents an opportunity for jewelry designers to tap into consumers' love of food and create unique, playful pieces.
2. Limited-edition Fine Jewelry - The trend of collaborating with luxury brands to create limited-edition collections opens up opportunities for jewelry designers to reach new audiences and create exclusive, high-value pieces.
3. Layered Jewelry - The trend of layering jewelry allows consumers to express their individual style and mix and match different pieces, providing opportunities for jewelry designers to create versatile, customizable collections.
Industry Implications
1. Luxury Jewelry - The luxury jewelry industry can take advantage of the trend of creating ice cream-inspired jewelry by offering unique, high-end pieces that cater to consumers looking for playful, statement accessories.
2. Food and Beverage - The food and beverage industry can explore collaborations with jewelry designers to create special collections that reflect their brand and offer consumers a unique way to celebrate their favorite foods.
3. Social Media Marketing - The social media marketing industry can seize the opportunity presented by Magnum's Instagram giveaway to engage with consumers and generate buzz around the ice cream-inspired jewelry collection.
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